Place Branding: A Multiple Stakeholder Perspective

Suzanne C. Beckmann, Sebastian Zenker

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Conference

ConferenceThe 41th EMAC Annual Conference 2012
Number41
LocationISCTE Business School
CountryPortugal
CityLisbon
Period22/05/201225/05/2012
Internet address

Cite this

Beckmann, S. C., & Zenker, S. (2012). Place Branding: A Multiple Stakeholder Perspective. Abstract from The 41th EMAC Annual Conference 2012, Lisbon, Portugal.
Beckmann, Suzanne C. ; Zenker, Sebastian. / Place Branding : A Multiple Stakeholder Perspective. Abstract from The 41th EMAC Annual Conference 2012, Lisbon, Portugal.7 p.
@conference{e969456bdb2b42008cb28ced7211c4dc,
title = "Place Branding: A Multiple Stakeholder Perspective",
author = "Beckmann, {Suzanne C.} and Sebastian Zenker",
year = "2012",
month = "5",
language = "English",
note = "null ; Conference date: 22-05-2012 Through 25-05-2012",
url = "http://www.emac2012.org/r/home",

}

Beckmann, SC & Zenker, S 2012, 'Place Branding: A Multiple Stakeholder Perspective', Lisbon, Portugal, 22/05/2012 - 25/05/2012, .

Place Branding : A Multiple Stakeholder Perspective. / Beckmann, Suzanne C.; Zenker, Sebastian.

2012. Abstract from The 41th EMAC Annual Conference 2012, Lisbon, Portugal.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

TY - ABST

T1 - Place Branding

T2 - A Multiple Stakeholder Perspective

AU - Beckmann,Suzanne C.

AU - Zenker,Sebastian

PY - 2012/5

Y1 - 2012/5

M3 - Conference abstract for conference

ER -

Beckmann SC, Zenker S. Place Branding: A Multiple Stakeholder Perspective. 2012. Abstract from The 41th EMAC Annual Conference 2012, Lisbon, Portugal.