Place Branding: A Multiple Stakeholder Perspective

Suzanne C. Beckmann, Sebastian Zenker

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

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Original language	English
Publication date	May 2012
Number of pages	7
Publication status	Published - May 2012
Event	The 41th EMAC Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers - ISCTE Business School, Lisbon, Portugal Duration: 22 May 2012 → 25 May 2012 Conference number: 41 http://www.emac2012.org/r/home

Conference	The 41th EMAC Annual Conference 2012
Number	41
Location	ISCTE Business School
Country/Territory	Portugal
City	Lisbon
Period	22/05/2012 → 25/05/2012
Internet address	http://www.emac2012.org/r/home

Access to Document

@conference{e969456bdb2b42008cb28ced7211c4dc,

title = "Place Branding: A Multiple Stakeholder Perspective",

author = "Beckmann, {Suzanne C.} and Sebastian Zenker",

year = "2012",

month = may,

language = "English",

note = "The 41th EMAC Annual Conference 2012 ; Conference date: 22-05-2012 Through 25-05-2012",

url = "http://www.emac2012.org/r/home",

}