Place Branding: A Multiple Stakeholder Perspective

Suzanne C. Beckmann, Sebastian Zenker

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

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Original languageEnglish
Publication dateMay 2012
Number of pages7
Publication statusPublished - May 2012
EventThe 41th EMAC Annual Conference 2012 - ISCTE Business School, Lisbon, Portugal
Duration: 22 May 201225 May 2012
Conference number: 41
http://www.emac2012.org/r/home

Conference

ConferenceThe 41th EMAC Annual Conference 2012
Number41
LocationISCTE Business School
CountryPortugal
CityLisbon
Period22/05/201225/05/2012
Internet address

Cite this

Beckmann, S. C., & Zenker, S. (2012). Place Branding: A Multiple Stakeholder Perspective. Abstract from The 41th EMAC Annual Conference 2012, Lisbon, Portugal.