Piracy and Movie Revenues: Evidence from Megaupload. A Tale of the Long Tail?

Christian Peukert, Jörg Claussen, Tobias Kretschmer

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

    Abstract

    In this paper we make use of a quasi-experiment in the market for illegal downloading to study movie box office revenues. Exogenous variation comes from the unexpected shutdown of the popular file hosting platform Megaupload.com on January 19, 2012. The estimation strategy is based on a quasi difference-in-differences approach. We compare box office revenues before and after the shutdown to a matched control group of movies unaffected by the shutdown. We find that the shutdown had a negative, yet insignificant effect on box office revenues.This counterintuitive result may suggest support for the theoretical perspective of (social) network effects where file-sharing acts as a mechanism to spread information about a good from consumers with zero or low willingness to pay to users with high willingness to pay.
    Original languageEnglish
    Publication date2013
    Number of pages5
    Publication statusPublished - 2013
    EventJahrestagung des Vereins für Socialpolitik 2013: Wettbewerbspolitik und Regulierung in einer globalen Wirtschaftsordnung - Düsseldorf, Germany
    Duration: 4 Sep 20137 Sep 2013
    https://www.socialpolitik.de/De/jahrestagung-2013

    Conference

    ConferenceJahrestagung des Vereins für Socialpolitik 2013
    CountryGermany
    CityDüsseldorf
    Period04/09/201307/09/2013
    Internet address

    Cite this

    Peukert, C., Claussen, J., & Kretschmer, T. (2013). Piracy and Movie Revenues: Evidence from Megaupload. A Tale of the Long Tail?. Abstract from Jahrestagung des Vereins für Socialpolitik 2013, Düsseldorf, Germany.
    Peukert, Christian ; Claussen, Jörg ; Kretschmer, Tobias. / Piracy and Movie Revenues : Evidence from Megaupload. A Tale of the Long Tail?. Abstract from Jahrestagung des Vereins für Socialpolitik 2013, Düsseldorf, Germany.5 p.
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    abstract = "In this paper we make use of a quasi-experiment in the market for illegal downloading to study movie box office revenues. Exogenous variation comes from the unexpected shutdown of the popular file hosting platform Megaupload.com on January 19, 2012. The estimation strategy is based on a quasi difference-in-differences approach. We compare box office revenues before and after the shutdown to a matched control group of movies unaffected by the shutdown. We find that the shutdown had a negative, yet insignificant effect on box office revenues.This counterintuitive result may suggest support for the theoretical perspective of (social) network effects where file-sharing acts as a mechanism to spread information about a good from consumers with zero or low willingness to pay to users with high willingness to pay.",
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    Peukert, C, Claussen, J & Kretschmer, T 2013, 'Piracy and Movie Revenues: Evidence from Megaupload. A Tale of the Long Tail?', Düsseldorf, Germany, 04/09/2013 - 07/09/2013, .

    Piracy and Movie Revenues : Evidence from Megaupload. A Tale of the Long Tail? / Peukert, Christian; Claussen, Jörg; Kretschmer, Tobias.

    2013. Abstract from Jahrestagung des Vereins für Socialpolitik 2013, Düsseldorf, Germany.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

    TY - ABST

    T1 - Piracy and Movie Revenues

    T2 - Evidence from Megaupload. A Tale of the Long Tail?

    AU - Peukert, Christian

    AU - Claussen, Jörg

    AU - Kretschmer, Tobias

    PY - 2013

    Y1 - 2013

    N2 - In this paper we make use of a quasi-experiment in the market for illegal downloading to study movie box office revenues. Exogenous variation comes from the unexpected shutdown of the popular file hosting platform Megaupload.com on January 19, 2012. The estimation strategy is based on a quasi difference-in-differences approach. We compare box office revenues before and after the shutdown to a matched control group of movies unaffected by the shutdown. We find that the shutdown had a negative, yet insignificant effect on box office revenues.This counterintuitive result may suggest support for the theoretical perspective of (social) network effects where file-sharing acts as a mechanism to spread information about a good from consumers with zero or low willingness to pay to users with high willingness to pay.

    AB - In this paper we make use of a quasi-experiment in the market for illegal downloading to study movie box office revenues. Exogenous variation comes from the unexpected shutdown of the popular file hosting platform Megaupload.com on January 19, 2012. The estimation strategy is based on a quasi difference-in-differences approach. We compare box office revenues before and after the shutdown to a matched control group of movies unaffected by the shutdown. We find that the shutdown had a negative, yet insignificant effect on box office revenues.This counterintuitive result may suggest support for the theoretical perspective of (social) network effects where file-sharing acts as a mechanism to spread information about a good from consumers with zero or low willingness to pay to users with high willingness to pay.

    M3 - Conference abstract for conference

    ER -

    Peukert C, Claussen J, Kretschmer T. Piracy and Movie Revenues: Evidence from Megaupload. A Tale of the Long Tail?. 2013. Abstract from Jahrestagung des Vereins für Socialpolitik 2013, Düsseldorf, Germany.