Piggyback to Green: Digital Transformation for Environmental Sustainability

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Abstract

This paper adopts a multi-level perspective to investigate how the green transformation can “piggyback” on the digital transformation. It delves into the concept of 'green digital transformation' and identifies factors driving this transformation. Through an interpretative case study, the research uncovers driving factors at macro, meso, and micro levels, emphasizing the need for collaboration across the value chain. The study showcases how digital technology, such as artificial intelligence, aids in overcoming challenges, ultimately allowing organizations to lower their environmental footprint. This research enhances our understanding of how the digital transformation can act as a catalyst for green transformation processes, utilizing digital transformation concepts and empirical examples. The concept of piggybacking introduced to showcase how the green transformation can capitalize on pre-existing resources, technologies, and strategies developed for digital transformation to achieve sustainability goals more effectively and efficiently.
Original languageEnglish
Title of host publicationMCIS 2024 Proceedings
EditorsElena Parmiggiani, Cleopatra Bardak, Luís Silva Rodrigues
Number of pages16
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2024
Article number5
ISBN (Electronic)9789893368862
Publication statusPublished - 2024
Event16th Mediterranean Conference on Information Systems and the 24th Conference of the Portuguese Association for Information Systems. Joint Conference MCIS & CAPSI 2024: Navigating Digital Landscapes: Bridging Technology, People, and Processes - Instituto Superior de Contabilidade e Administração do Porto (ISCAP), Porto, Portugal
Duration: 3 Oct 20245 Oct 2024
Conference number: 16
https://capsi2024.apsi.pt/index.php/en/

Conference

Conference16th Mediterranean Conference on Information Systems and the 24th Conference of the Portuguese Association for Information Systems. Joint Conference MCIS & CAPSI 2024
Number16
LocationInstituto Superior de Contabilidade e Administração do Porto (ISCAP)
Country/TerritoryPortugal
CityPorto
Period03/10/202405/10/2024
Internet address

Keywords

  • Digital transformation
  • Green transformation
  • Environmental sustainability
  • Piggyback

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