Abstract
This paper adopts a multi-level perspective to investigate how the green transformation can “piggyback” on the digital transformation. It delves into the concept of 'green digital transformation' and identifies factors driving this transformation. Through an interpretative case study, the research uncovers driving factors at macro, meso, and micro levels, emphasizing the need for collaboration across the value chain. The study showcases how digital technology, such as artificial intelligence, aids in overcoming challenges, ultimately allowing organizations to lower their environmental footprint. This research enhances our understanding of how the digital transformation can act as a catalyst for green transformation processes, utilizing digital transformation concepts and empirical examples. The concept of piggybacking introduced to showcase how the green transformation can capitalize on pre-existing resources, technologies, and strategies developed for digital transformation to achieve sustainability goals more effectively and efficiently.
Original language | English |
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Title of host publication | MCIS 2024 Proceedings |
Editors | Elena Parmiggiani, Cleopatra Bardak, Luís Silva Rodrigues |
Number of pages | 16 |
Place of Publication | Atlanta, GA |
Publisher | Association for Information Systems. AIS Electronic Library (AISeL) |
Publication date | 2024 |
Article number | 5 |
ISBN (Electronic) | 9789893368862 |
Publication status | Published - 2024 |
Event | 16th Mediterranean Conference on Information Systems and the 24th Conference of the Portuguese Association for Information Systems. Joint Conference MCIS & CAPSI 2024: Navigating Digital Landscapes: Bridging Technology, People, and Processes - Instituto Superior de Contabilidade e Administração do Porto (ISCAP), Porto, Portugal Duration: 3 Oct 2024 → 5 Oct 2024 Conference number: 16 https://capsi2024.apsi.pt/index.php/en/ |
Conference
Conference | 16th Mediterranean Conference on Information Systems and the 24th Conference of the Portuguese Association for Information Systems. Joint Conference MCIS & CAPSI 2024 |
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Number | 16 |
Location | Instituto Superior de Contabilidade e Administração do Porto (ISCAP) |
Country/Territory | Portugal |
City | Porto |
Period | 03/10/2024 → 05/10/2024 |
Internet address |
Keywords
- Digital transformation
- Green transformation
- Environmental sustainability
- Piggyback