This is part of a case series. The case focuses on describing and analysing the environment, profitability and competitiveness of the global pharmaceutical industry, and to evaluate the current and future strategy of Pfizer. It features a large number of tables with quantitative data that help solving the case study. This document complements the (A) case and covers a description of the 10 largest pharmaceutical firms and highlights a number of strategic manoeuvres of major players in the last years. At the end, the reader is referred back to the Pfizer situation and Pfizer’s recent strategic initiatives and responses to the market changes.
|Place of Publication||Cranfield|
|Number of pages||7|
|Publication status||Published - 2013|