Pfizer and the Challenges of the Global Pharmaceutical Industry

Phillip Christopher Nell; Björn Ambos

Pfizer and the Challenges of the Global Pharmaceutical Industry

Phillip Christopher Nell, Björn Ambos

Vienna University of Economics and Business

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Strategic Management and Competitive Advantage : Concepts and Cases
Editors	Jay B. Barney, William S. Hesterly
Number of pages	12
Place of Publication	Boston
Publisher	Prentice-Hall
Publication date	2011
Edition	4.
Pages	PC1-1-PC1-12
ISBN (Print)	9780132546348, 0132546345
Publication status	Published - 2011

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title = "Pfizer and the Challenges of the Global Pharmaceutical Industry",

author = "Nell, {Phillip Christopher} and Bj{\"o}rn Ambos",

year = "2011",

language = "English",

isbn = "9780132546348",

pages = "PC1--1--PC1--12",

editor = "Barney, {Jay B.} and Hesterly, {William S.}",

booktitle = "Strategic Management and Competitive Advantage",

publisher = "Prentice-Hall",

address = "United States",

edition = "4.",

}

Pfizer and the Challenges of the Global Pharmaceutical Industry. / Nell, Phillip Christopher; Ambos, Björn.
Strategic Management and Competitive Advantage: Concepts and Cases. ed. / Jay B. Barney; William S. Hesterly. 4. ed. Boston: Prentice-Hall, 2011. p. PC1-1-PC1-12.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review