Pfizer and the Challenges of the Global Pharmaceutical Industry

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationStrategic Management and Competitive Advantage : Concepts and Cases
    EditorsJay B. Barney, William S. Hesterly
    Number of pages12
    Place of PublicationBoston
    PublisherPrentice-Hall
    Publication date2011
    Edition4.
    PagesPC1-1-PC1-12
    ISBN (Print)9780132546348, 0132546345
    Publication statusPublished - 2011

    Cite this

    Nell, P. C., & Ambos, B. (2011). Pfizer and the Challenges of the Global Pharmaceutical Industry. In J. B. Barney, & W. S. Hesterly (Eds.), Strategic Management and Competitive Advantage: Concepts and Cases (4. ed., pp. PC1-1-PC1-12). Prentice-Hall. http://libsearch.cbs.dk/primo_library/libweb/action/dlDisplay.do?docId=CBS01000474086&vid=CBS&afterPDS=true