Persuasive Technology and Business Models

Morten Karnøe Søndergaard; Peter Lindgren; Niels Einar Veirum

Persuasive Technology and Business Models

Morten Karnøe Søndergaard
, Peter Lindgren
, Niels Einar Veirum

Aarhus University

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Abstract

Recently, there has been growing interest in research on Big Data since more and more information is becoming available to us every day. This is
caused by the concurrent rise of new smart technologies (mobile phones, tracking devices, sensors etc.) and social networks, which allow us to
virtually share everything, with everybody, everywhere - and anytime. These smart technologies might also be used to persuade human beings to
change their behavior. The following article aims at presenting an easily understandable way to approach these new developments. Since Big Data
can be used to measure specific behavior, this results to the ability of designing for specific changes. Businesses use different persuasive
technologies to persuade users, customers and network partners to change behavior. Operating more than one value proposition, both tangible
and intangible value proposition, in combination seems to be crucial to the success of a persuasive business model. We will give a short
introduction into the area of persuasive technology and business models. Moreover, we will present a number of concrete case examples where
persuasive technologies were employed, the first in health care, the second in society development and the third within environment. We then
conclude that it is key for

Original language	English
Publication date	13 Dec 2015
Publication status	Published - 13 Dec 2015
Externally published	Yes
Event	The Fifth International Conference on Wireless Communications, Vehicular Technology, Information Theory, Aerospace & Electronic Systems - Hyderabad, India Duration: 13 Dec 2015 → 16 Dec 2015 Conference number: 5 http://wirelessvitae.org/2015/

Conference

Conference	The Fifth International Conference on Wireless Communications, Vehicular Technology, Information Theory, Aerospace & Electronic Systems
Number	5
Location	Hyderabad
Country/Territory	India
Period	13/12/2015 → 16/12/2015
Internet address	http://wirelessvitae.org/2015/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Handle.net

Persistent link

Cite this

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title = "Persuasive Technology and Business Models",

abstract = "Recently, there has been growing interest in research on Big Data since more and more information is becoming available to us every day. This is caused by the concurrent rise of new smart technologies (mobile phones, tracking devices, sensors etc.) and social networks, which allow us to virtually share everything, with everybody, everywhere - and anytime. These smart technologies might also be used to persuade human beings to change their behavior. The following article aims at presenting an easily understandable way to approach these new developments. Since Big Data can be used to measure specific behavior, this results to the ability of designing for specific changes. Businesses use different persuasive technologies to persuade users, customers and network partners to change behavior. Operating more than one value proposition, both tangible and intangible value proposition, in combination seems to be crucial to the success of a persuasive business model. We will give a short introduction into the area of persuasive technology and business models. Moreover, we will present a number of concrete case examples where persuasive technologies were employed, the first in health care, the second in society development and the third within environment. We then conclude that it is key for",

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year = "2015",

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day = "13",

language = "English",

note = "The Fifth International Conference on Wireless Communications, Vehicular Technology, Information Theory, Aerospace \& Electronic Systems ; Conference date: 13-12-2015 Through 16-12-2015",

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Persuasive Technology and Business Models. / Søndergaard, Morten Karnøe; Lindgren, Peter; Veirum, Niels Einar.
2015. Abstract from The Fifth International Conference on Wireless Communications, Vehicular Technology, Information Theory, Aerospace & Electronic Systems, India.

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

TY - ABST

T1 - Persuasive Technology and Business Models

AU - Søndergaard, Morten Karnøe

AU - Lindgren, Peter

AU - Veirum, Niels Einar

N1 - Conference code: 5

PY - 2015/12/13

Y1 - 2015/12/13

N2 - Recently, there has been growing interest in research on Big Data since more and more information is becoming available to us every day. This is caused by the concurrent rise of new smart technologies (mobile phones, tracking devices, sensors etc.) and social networks, which allow us to virtually share everything, with everybody, everywhere - and anytime. These smart technologies might also be used to persuade human beings to change their behavior. The following article aims at presenting an easily understandable way to approach these new developments. Since Big Data can be used to measure specific behavior, this results to the ability of designing for specific changes. Businesses use different persuasive technologies to persuade users, customers and network partners to change behavior. Operating more than one value proposition, both tangible and intangible value proposition, in combination seems to be crucial to the success of a persuasive business model. We will give a short introduction into the area of persuasive technology and business models. Moreover, we will present a number of concrete case examples where persuasive technologies were employed, the first in health care, the second in society development and the third within environment. We then conclude that it is key for

AB - Recently, there has been growing interest in research on Big Data since more and more information is becoming available to us every day. This is caused by the concurrent rise of new smart technologies (mobile phones, tracking devices, sensors etc.) and social networks, which allow us to virtually share everything, with everybody, everywhere - and anytime. These smart technologies might also be used to persuade human beings to change their behavior. The following article aims at presenting an easily understandable way to approach these new developments. Since Big Data can be used to measure specific behavior, this results to the ability of designing for specific changes. Businesses use different persuasive technologies to persuade users, customers and network partners to change behavior. Operating more than one value proposition, both tangible and intangible value proposition, in combination seems to be crucial to the success of a persuasive business model. We will give a short introduction into the area of persuasive technology and business models. Moreover, we will present a number of concrete case examples where persuasive technologies were employed, the first in health care, the second in society development and the third within environment. We then conclude that it is key for

M3 - Conference abstract for conference

T2 - The Fifth International Conference on Wireless Communications, Vehicular Technology, Information Theory, Aerospace & Electronic Systems

Y2 - 13 December 2015 through 16 December 2015

ER -