Persona's Dilemma between Academics and Practitioners: Guidelines for Idea Management Workshops for Co-Designing Future Technologies

Parisa Saadati, José Abdelnour-Nocera, Torkil Clemmensen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

72 Downloads (Pure)


The introduction of Industry 4.0 interactive technologies and automated systems in complex organizations have imposed novel challenges and burdens on academics and industrial practitioners for developing systems that work for future workplaces. Developing such systems need sufficient knowledge and understanding of the trends and technological developments and viability from industry and academic experts before introducing them to the general population. Co-designing workshops with employees and users supported by various design tools can provide better ideation for designing future scenarios. We conducted a qualitative study to analyze academics’ and industrial practitioners’ views on a persona as a design tool during a conference workshop. These participants empirically test the co-creation of personas and find conceptual differences between the groups in their tool use. We propose guidelines on using personas for idea management in the co-design of future scenarios using pre and post-workshop surveys and workshop transcripts to code and clustered our findings. The conclusion is that considering the differences in academics’ and industrial practitioners’ perspectives, using the right design tools for ideation in a prepared environment for a combined team is substantial and can lead to designing positive experiences in future workplaces
Original languageEnglish
Title of host publicationProceedings of the BCS 34th British Human Computer Interaction Conference 2021
EditorsJose Abdelnour-Nocera, Helen Petrie, Gavin Sim, Torkil Clemmensen, Fotios Spyridonis
Number of pages5
Place of PublicationLondon
Publication dateJul 2021
Publication statusPublished - Jul 2021
Event34th British Human Computer Interaction (HCI) Conference: Post-Pandemic HCI – Living digitally - WWW, London, United Kingdom
Duration: 19 Jul 202121 Jul 2021
Conference number: 34


Conference34th British Human Computer Interaction (HCI) Conference
Country/TerritoryUnited Kingdom
Internet address
SeriesElectronic Workshops in Computing


  • Personas
  • Co-designing workshops
  • Academics
  • Practitioners

Cite this