Personal Branding: Myths and Opportunities

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationPersonal Branding : An Introduction
    EditorsKambhammetta Shyam Sunder, Venkata Nimeesha Posa
    Place of PublicationHyderabad
    PublisherLemag Books/Magnus School of Business
    Publication date2005
    Pages27-38
    Publication statusPublished - 2005

    Cite this

    Schultz, M. (2005). Personal Branding: Myths and Opportunities. In K. S. Sunder, & V. N. Posa (Eds.), Personal Branding: An Introduction (pp. 27-38). Hyderabad: Lemag Books/Magnus School of Business.