Performing Conjoint Analysis Using PROC TRANSREG

Marcus Schmidt, Bjarne Nielsen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

Conjoint Analysis is a frequently used technique when analyzing concepts for new products and/or services. According to a recent review of 1000 commer-cial studies, more than 50% of the studies used OLS-regression (and about 10% Monotonic Analysis of Variance, LOGIT, and Linear Map-ping respectively) - with regard to the estimation procedure involved.
The paper compares PROC REG and PROC TRANSREG as procedures for aggregating the data and estimating the conjoint-model. The aim of the empirical study involved was to help politicians to formulate appropriate political marketing strategies and the data were gathered prior to a political election.
Original languageEnglish
Title of host publicationSEUGI '90 : Proceedings of the SAS European Users Group International Conference
EditorsMichaela Nörr
Place of PublicationHeidelberg
PublisherSAS Institute
Publication date1990
Pages357-362
Publication statusPublished - 1990
Externally publishedYes
EventSAS European Users Groups 1990 - Paris, France
Duration: 11 Aug 199013 Aug 1990

Conference

ConferenceSAS European Users Groups 1990
CountryFrance
CityParis
Period11/08/199013/08/1990

Cite this

Schmidt, M., & Nielsen, B. (1990). Performing Conjoint Analysis Using PROC TRANSREG. In M. Nörr (Ed.), SEUGI '90: Proceedings of the SAS European Users Group International Conference (pp. 357-362). SAS Institute. http://www.sascommunity.org/seugi/SEUGI1990/Performing%20Conjoint%20Analysis%20Using%20PROC%20Transreg.pdf