Performing Conjoint Analysis Using PROC TRANSREG

Marcus Schmidt, Bjarne Nielsen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


Conjoint Analysis is a frequently used technique when analyzing concepts for new products and/or services. According to a recent review of 1000 commer-cial studies, more than 50% of the studies used OLS-regression (and about 10% Monotonic Analysis of Variance, LOGIT, and Linear Map-ping respectively) - with regard to the estimation procedure involved.
The paper compares PROC REG and PROC TRANSREG as procedures for aggregating the data and estimating the conjoint-model. The aim of the empirical study involved was to help politicians to formulate appropriate political marketing strategies and the data were gathered prior to a political election.
Original languageEnglish
Title of host publicationSEUGI '90 : Proceedings of the SAS European Users Group International Conference
EditorsMichaela Nörr
Place of PublicationHeidelberg
PublisherSAS Institute
Publication date1990
Publication statusPublished - 1990
Externally publishedYes
EventSAS European Users Groups 1990 - Paris, France
Duration: 11 Aug 199013 Aug 1990


ConferenceSAS European Users Groups 1990

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