Performing Conjoint Analysis Using PROC TRANSREG

Marcus Schmidt; Bjarne Nielsen

Performing Conjoint Analysis Using PROC TRANSREG

Marcus Schmidt, Bjarne Nielsen

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

Conjoint Analysis is a frequently used technique when analyzing concepts for new products and/or services. According to a recent review of 1000 commer-cial studies, more than 50% of the studies used OLS-regression (and about 10% Monotonic Analysis of Variance, LOGIT, and Linear Map-ping respectively) - with regard to the estimation procedure involved.
The paper compares PROC REG and PROC TRANSREG as procedures for aggregating the data and estimating the conjoint-model. The aim of the empirical study involved was to help politicians to formulate appropriate political marketing strategies and the data were gathered prior to a political election.

Original language	English
Title of host publication	SEUGI '90 : Proceedings of the SAS European Users Group International Conference
Editors	Michaela Nörr
Place of Publication	Heidelberg
Publisher	SAS Institute
Publication date	1990
Pages	357-362
Publication status	Published - 1990
Externally published	Yes
Event	SAS European Users Groups 1990 - Paris, France Duration: 11 Aug 1990 → 13 Aug 1990

Conference

Conference	SAS European Users Groups 1990
Country/Territory	France
City	Paris
Period	11/08/1990 → 13/08/1990

Access to Document

http://www.sascommunity.org/seugi/SEUGI1990/Performing%20Conjoint%20Analysis%20Using%20PROC%20Transreg.pdfLicence: Unspecified

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Cite this

@inproceedings{9a8b348a30504aa092cd109da213a771,

title = "Performing Conjoint Analysis Using PROC TRANSREG",

abstract = "Conjoint Analysis is a frequently used technique when analyzing concepts for new products and/or services. According to a recent review of 1000 commer-cial studies, more than 50% of the studies used OLS-regression (and about 10% Monotonic Analysis of Variance, LOGIT, and Linear Map-ping respectively) - with regard to the estimation procedure involved.The paper compares PROC REG and PROC TRANSREG as procedures for aggregating the data and estimating the conjoint-model. The aim of the empirical study involved was to help politicians to formulate appropriate political marketing strategies and the data were gathered prior to a political election. ",

author = "Marcus Schmidt and Bjarne Nielsen",

year = "1990",

language = "English",

pages = "357--362",

editor = "Michaela N{\"o}rr",

booktitle = "SEUGI '90",

publisher = "SAS Institute",

note = "SAS European Users Groups 1990 ; Conference date: 11-08-1990 Through 13-08-1990",

}

Schmidt, M & Nielsen, B 1990, Performing Conjoint Analysis Using PROC TRANSREG. in M Nörr (ed.), SEUGI '90: Proceedings of the SAS European Users Group International Conference. SAS Institute, Heidelberg, pp. 357-362, SAS European Users Groups 1990, Paris, France, 11/08/1990. <http://www.sascommunity.org/seugi/SEUGI1990/Performing%20Conjoint%20Analysis%20Using%20PROC%20Transreg.pdf>

TY - GEN

T1 - Performing Conjoint Analysis Using PROC TRANSREG

AU - Schmidt, Marcus

AU - Nielsen, Bjarne

PY - 1990

Y1 - 1990

N2 - Conjoint Analysis is a frequently used technique when analyzing concepts for new products and/or services. According to a recent review of 1000 commer-cial studies, more than 50% of the studies used OLS-regression (and about 10% Monotonic Analysis of Variance, LOGIT, and Linear Map-ping respectively) - with regard to the estimation procedure involved.The paper compares PROC REG and PROC TRANSREG as procedures for aggregating the data and estimating the conjoint-model. The aim of the empirical study involved was to help politicians to formulate appropriate political marketing strategies and the data were gathered prior to a political election.

AB - Conjoint Analysis is a frequently used technique when analyzing concepts for new products and/or services. According to a recent review of 1000 commer-cial studies, more than 50% of the studies used OLS-regression (and about 10% Monotonic Analysis of Variance, LOGIT, and Linear Map-ping respectively) - with regard to the estimation procedure involved.The paper compares PROC REG and PROC TRANSREG as procedures for aggregating the data and estimating the conjoint-model. The aim of the empirical study involved was to help politicians to formulate appropriate political marketing strategies and the data were gathered prior to a political election.

M3 - Article in proceedings

SP - 357

EP - 362

BT - SEUGI '90

A2 - Nörr, Michaela

PB - SAS Institute

CY - Heidelberg

T2 - SAS European Users Groups 1990

Y2 - 11 August 1990 through 13 August 1990

ER -