Performance Management in Marketing

Research output: Book/ReportBookResearchpeer-review

Original languageEnglish
Place of PublicationLondon
PublisherMcGraw-Hill
Number of pages397
ISBN (Print)9780390962096
Publication statusPublished - 2009

Cite this

@book{7ad706a08e2511de8153000ea68e967b,
title = "Performance Management in Marketing",
keywords = "Markedsf{\o}ring, Performance management",
author = "Varnes, {Claus J.} and {{\O}stergaard Jacobsen}, Per",
note = "l{\o}benummer: 090921",
year = "2009",
language = "English",
isbn = "9780390962096",
publisher = "McGraw-Hill",
address = "United States",

}

Performance Management in Marketing. / Varnes, Claus J.; Østergaard Jacobsen, Per.

London : McGraw-Hill, 2009. 397 p.

Research output: Book/ReportBookResearchpeer-review

TY - BOOK

T1 - Performance Management in Marketing

AU - Varnes, Claus J.

AU - Østergaard Jacobsen, Per

N1 - løbenummer: 090921

PY - 2009

Y1 - 2009

KW - Markedsføring

KW - Performance management

M3 - Book

SN - 9780390962096

BT - Performance Management in Marketing

PB - McGraw-Hill

CY - London

ER -