Performance Implications of the Interplay Between Sales Intra-functional Flexibility, Customer Orientation and Role Ambiguity

Milena Micevski*, Belinda Dewsnap, John W. Cadogan, Selma Kadic-Maglajlic, Nathaniel Boso

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationMarketing Challenges in a Turbulent Business Environment : Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress
EditorsMark D. Groza, Charles B. Ragland
Place of PublicationNew York
PublisherSpringer US
Publication date2014
Pages67-72
ISBN (Print)9783319194271
ISBN (Electronic)9783319194288
DOIs
Publication statusPublished - 2014
Externally publishedYes
Event2014 AMS Annual Conference - Indianapolis, United States
Duration: 21 May 201423 May 2014
Conference number: 42
https://www.ams-web.org/events/EventDetails.aspx?id=415636

Conference

Conference2014 AMS Annual Conference
Number42
Country/TerritoryUnited States
CityIndianapolis
Period21/05/201423/05/2014
Internet address
SeriesDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN2363-6165

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