| Original language | English |
|---|---|
| Title of host publication | Marketing Challenges in a Turbulent Business Environment : Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress |
| Editors | Mark D. Groza, Charles B. Ragland |
| Place of Publication | New York |
| Publisher | Springer US |
| Publication date | 2014 |
| Pages | 67-72 |
| ISBN (Print) | 9783319194271 |
| ISBN (Electronic) | 9783319194288 |
| DOIs | |
| Publication status | Published - 2014 |
| Externally published | Yes |
| Event | 2014 AMS Annual Conference - Indianapolis, United States Duration: 21 May 2014 → 23 May 2014 Conference number: 42 https://www.ams-web.org/events/EventDetails.aspx?id=415636 |
Conference
| Conference | 2014 AMS Annual Conference |
|---|---|
| Number | 42 |
| Country/Territory | United States |
| City | Indianapolis |
| Period | 21/05/2014 → 23/05/2014 |
| Internet address |
| Series | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
|---|---|
| ISSN | 2363-6165 |