Perception, fluency and aesthetics in packaging design: A paper for eye-track research on visual perception involving consumer behaviour in daily shopping

Jesper Clement

Perception, fluency and aesthetics in packaging design: A paper for eye-track research on visual perception involving consumer behaviour in daily shopping

Jesper Clement

Department of Marketing

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2006
Publication status	Published - 2006
Event	The 5th European Academy of Management Conference (EURAM) 2005 - TUM Business School, München, Germany Duration: 4 May 2005 → 7 May 2005 Conference number: 5

Conference

Conference	The 5th European Academy of Management Conference (EURAM) 2005
Number	5
Location	TUM Business School
Country/Territory	Germany
City	München
Period	04/05/2005 → 07/05/2005

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Handle.net

Persistent link

Cite this

@conference{d0f465b0f8ad11db9160000ea68e967b,

title = "Perception, fluency and aesthetics in packaging design: A paper for eye-track research on visual perception involving consumer behaviour in daily shopping",

keywords = "Visuelle metoder, Visuelle analysemetoder, Forbrugeradf{\ae}rd, F{\o}devareemballage, Emballagetyper, Emballage",

author = "Jesper Clement",

note = "Opstilling: 658.788 cle L{\o}be nr.: 064807 Sider: 27; The 5th European Academy of Management Conference (EURAM) 2005 ; Conference date: 04-05-2005 Through 07-05-2005",

year = "2006",

language = "English",

}

TY - CONF

T1 - Perception, fluency and aesthetics in packaging design

T2 - The 5th European Academy of Management Conference (EURAM) 2005

AU - Clement, Jesper

N1 - Conference code: 5

PY - 2006

Y1 - 2006

KW - Visuelle metoder

KW - Visuelle analysemetoder

KW - Forbrugeradfærd

KW - Fødevareemballage

KW - Emballagetyper

KW - Emballage

M3 - Paper

Y2 - 4 May 2005 through 7 May 2005

ER -