Perception, fluency and aesthetics in packaging design: A paper for eye-track research on visual perception involving consumer behaviour in daily shopping

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2006
Publication statusPublished - 2006
EventThe 5th European Academy of Management Conference (EURAM) 2005 - TUM Business School, München, Germany
Duration: 4 May 20057 May 2005
Conference number: 5

Conference

ConferenceThe 5th European Academy of Management Conference (EURAM) 2005
Number5
LocationTUM Business School
Country/TerritoryGermany
CityMünchen
Period04/05/200507/05/2005

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