Perception, fluency and aesthetics in packaging design

A paper for eye-track research on visual perception involving consumer behaviour in daily shopping

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2006
Publication statusPublished - 2006
EventThe 5th European Academy of Management Conference (EURAM) 2005 - TUM Business School, München, Germany
Duration: 4 May 20057 May 2005
Conference number: 5

Conference

ConferenceThe 5th European Academy of Management Conference (EURAM) 2005
Number5
LocationTUM Business School
CountryGermany
CityMünchen
Period04/05/200507/05/2005

Cite this

Clement, J. (2006). Perception, fluency and aesthetics in packaging design: A paper for eye-track research on visual perception involving consumer behaviour in daily shopping. Paper presented at The 5th European Academy of Management Conference (EURAM) 2005, München, Germany.
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title = "Perception, fluency and aesthetics in packaging design: A paper for eye-track research on visual perception involving consumer behaviour in daily shopping",
keywords = "Visuelle metoder, Visuelle analysemetoder, Forbrugeradf{\ae}rd, F{\o}devareemballage, Emballagetyper, Emballage",
author = "Jesper Clement",
note = "Opstilling: 658.788 cle L{\o}be nr.: 064807 Sider: 27; null ; Conference date: 04-05-2005 Through 07-05-2005",
year = "2006",
language = "English",

}

Perception, fluency and aesthetics in packaging design : A paper for eye-track research on visual perception involving consumer behaviour in daily shopping. / Clement, Jesper.

2006. Paper presented at The 5th European Academy of Management Conference (EURAM) 2005, München, Germany.

Research output: Contribution to conferencePaperResearch

TY - CONF

T1 - Perception, fluency and aesthetics in packaging design

T2 - A paper for eye-track research on visual perception involving consumer behaviour in daily shopping

AU - Clement, Jesper

N1 - Opstilling: 658.788 cle Løbe nr.: 064807 Sider: 27

PY - 2006

Y1 - 2006

KW - Visuelle metoder

KW - Visuelle analysemetoder

KW - Forbrugeradfærd

KW - Fødevareemballage

KW - Emballagetyper

KW - Emballage

M3 - Paper

ER -

Clement J. Perception, fluency and aesthetics in packaging design: A paper for eye-track research on visual perception involving consumer behaviour in daily shopping. 2006. Paper presented at The 5th European Academy of Management Conference (EURAM) 2005, München, Germany.