Partnering for Value Perfection and Business Sustainability in the Cloud Services Brokerage Market

Richard Shang; Robert J. Kauffman

Partnering for Value Perfection and Business Sustainability in the Cloud Services Brokerage Market

Richard Shang, Robert J. Kauffman

Department of Digitalization

University of North Florida

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

The cloud computing services market has advanced in the past ten years. It now includes IT services from fundamental computing to cutting-edge AI capabilities. With the widespread adoption of cloud services, clients are facing the fact that they are utilizing cloud resources at a sub-optimal level. Cloud services brokerage (CSB) emerged in the market to fill the need for cloud resource management and risk mitigation. Based on analysis of the cloud market and the case of CSB and related activities in North America, we offer theoretical analysis for how value creation works, its impacts on the cloud ecosystem, and factors that support the value and business sustainability of the CSB intermediation process.

Original language	English
Title of host publication	Proceedings of the 55th Annual Hawaii International Conference on System Sciences
Editors	Tung X. Bui
Number of pages	10
Place of Publication	Honolulu
Publisher	Association for Information Systems
Publication date	2022
Pages	7064-7073
ISBN (Print)	9780998133157
Publication status	Published - 2022
Event	The 55th Hawaii International Conference on System Sciences : HISS 2022 - Wailea, United States Duration: 3 Jan 2022 → 6 Jan 2022 Conference number: 55 https://hicss.hawaii.edu/

Conference

Conference	The 55th Hawaii International Conference on System Sciences
Number	55
Country/Territory	United States
City	Wailea
Period	03/01/2022 → 06/01/2022
Internet address	https://hicss.hawaii.edu/

Series	Proceedings of the Annual Hawaii International Conference on System Sciences
ISSN	1060-3425

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Shang, R., & Kauffman, R. J. (2022). Partnering for Value Perfection and Business Sustainability in the Cloud Services Brokerage Market. In T. X. Bui (Ed.), Proceedings of the 55th Annual Hawaii International Conference on System Sciences (pp. 7064-7073). Association for Information Systems. Proceedings of the Annual Hawaii International Conference on System Sciences https://scholarspace.manoa.hawaii.edu/server/api/core/bitstreams/bbe149df-64b8-4065-b854-043859ee296d/content

Shang, Richard ; Kauffman, Robert J. / Partnering for Value Perfection and Business Sustainability in the Cloud Services Brokerage Market. Proceedings of the 55th Annual Hawaii International Conference on System Sciences. editor / Tung X. Bui. Honolulu : Association for Information Systems, 2022. pp. 7064-7073 (Proceedings of the Annual Hawaii International Conference on System Sciences).

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abstract = "The cloud computing services market has advanced in the past ten years. It now includes IT services from fundamental computing to cutting-edge AI capabilities. With the widespread adoption of cloud services, clients are facing the fact that they are utilizing cloud resources at a sub-optimal level. Cloud services brokerage (CSB) emerged in the market to fill the need for cloud resource management and risk mitigation. Based on analysis of the cloud market and the case of CSB and related activities in North America, we offer theoretical analysis for how value creation works, its impacts on the cloud ecosystem, and factors that support the value and business sustainability of the CSB intermediation process.",

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booktitle = "Proceedings of the 55th Annual Hawaii International Conference on System Sciences",

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Shang, R & Kauffman, RJ 2022, Partnering for Value Perfection and Business Sustainability in the Cloud Services Brokerage Market. in TX Bui (ed.), Proceedings of the 55th Annual Hawaii International Conference on System Sciences. Association for Information Systems, Honolulu, Proceedings of the Annual Hawaii International Conference on System Sciences, pp. 7064-7073, The 55th Hawaii International Conference on System Sciences , Wailea, Hawaii, United States, 03/01/2022. <https://scholarspace.manoa.hawaii.edu/server/api/core/bitstreams/bbe149df-64b8-4065-b854-043859ee296d/content>

Partnering for Value Perfection and Business Sustainability in the Cloud Services Brokerage Market. / Shang, Richard; Kauffman, Robert J.

Proceedings of the 55th Annual Hawaii International Conference on System Sciences. ed. / Tung X. Bui. Honolulu : Association for Information Systems, 2022. p. 7064-7073 (Proceedings of the Annual Hawaii International Conference on System Sciences).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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Shang R, Kauffman RJ. Partnering for Value Perfection and Business Sustainability in the Cloud Services Brokerage Market. In Bui TX, editor, Proceedings of the 55th Annual Hawaii International Conference on System Sciences. Honolulu: Association for Information Systems. 2022. p. 7064-7073. (Proceedings of the Annual Hawaii International Conference on System Sciences).