Partnering for Change (P4C): Novo Nordisk's Partnership with the International Committee of the Red Cross and the Danish Red Cross

Research output: Other contributionTeaching case


The case discusses how Novo Nordisk, the International Committee of the Red Cross (ICRC), and the Danish Red Cross (DRC) set up a humanitarian partnership (called 'Partnering for Change', P4C) to support the treatment of non-communicable diseases (NCDs) in humanitarian crisis settings with a particular focus on the treatment of diabetes and hypertension. The case provides background information on all three partner organizations, describes how the partnership was formed over several years, and points to the challenges and dilemmas the partner organizations were faced with at the launch of the partnership. The case allows for a discussion of the special nature of partnerships in the context of humanitarian assistance. Further, it invites students to reflect on the strategic motivations of the different partners to explore new forms of business-humanitarian partnerships as well as the challenges inherent in such partnerships. This case is part of the CBS free case collection (visit for more information on the collection).
Original languageEnglish
Publication date2021
Place of PublicationCranfield
PublisherCase Centre
Number of pages15
Publication statusPublished - 2021

Bibliographical note

Reference no. 721-0065-1

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