Partizipation im Stadtmarketing: Wie aus Bürgern Markenbotschafter werden

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	German
Title of host publication	Städte als Marken 2 : Herausforderungen und Horizonte
Editors	Thorsten Kausch, Peter Pirck, Peter Strahlendorf
Place of Publication	Hamburg
Publisher	New Business Verlag
Publication date	2017
Edition	2.
Pages	26-31
ISBN (Print)	3936182604
Publication status	Published - 2017

Handle.net

@inbook{1e0d47c6bc4f4d86b0e98a9a1cbbb872,

title = "Partizipation im Stadtmarketing: Wie aus B{\"u}rgern Markenbotschafter werden",

author = "Sebastian Zenker",

year = "2017",

language = "Tysk",

isbn = "3936182604",

pages = "26--31",

editor = "Thorsten Kausch and Peter Pirck and Peter Strahlendorf",

booktitle = "St{\"a}dte als Marken 2",

publisher = "New Business Verlag",

address = "Tyskland",

edition = "2.",

}