Packaging Design Taxonomy: A Literary Study on the Role of Packaging Design for a Brand Strategy Influenced by an Experience Economy

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationD2B Shanghai 2006 : Proceedings of the 1st international design management symposion. - Salford
EditorsAlex Williams, David Hands, Mark O'Brien
PublisherAdelphi Research Institute for Creative Arts and Sciences
Publication date2006
Publication statusPublished - 2006
EventPackaging Design Taxonomy -
Duration: 30 Jun 2010 → …


ConferencePackaging Design Taxonomy
Period30/06/2010 → …

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