Packaging Design Taxonomy: A Literary Study on the Role of Packaging Design for a Brand Strategy Influenced by an Experience Economy

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Original language	English
Title of host publication	D2B Shanghai 2006 : Proceedings of the 1st international design management symposion. - Salford
Editors	Alex Williams, David Hands, Mark O'Brien
Publisher	Adelphi Research Institute for Creative Arts and Sciences
Publication date	2006
Pages	150-158
Publication status	Published - 2006
Event	Packaging Design Taxonomy - Duration: 30 Jun 2010 → …

Conference	Packaging Design Taxonomy
Period	30/06/2010 → …

Handle.net

Clement, J. (2006). Packaging Design Taxonomy: A Literary Study on the Role of Packaging Design for a Brand Strategy Influenced by an Experience Economy. In A. Williams, D. Hands, & M. O'Brien (Eds.), D2B Shanghai 2006: Proceedings of the 1st international design management symposion. - Salford (pp. 150-158). Adelphi Research Institute for Creative Arts and Sciences.

Clement, Jesper. / Packaging Design Taxonomy : A Literary Study on the Role of Packaging Design for a Brand Strategy Influenced by an Experience Economy. D2B Shanghai 2006: Proceedings of the 1st international design management symposion. - Salford. editor / Alex Williams ; David Hands ; Mark O'Brien. Adelphi Research Institute for Creative Arts and Sciences, 2006. pp. 150-158

@inproceedings{f4b16a20f8ad11db9160000ea68e967b,

title = "Packaging Design Taxonomy: A Literary Study on the Role of Packaging Design for a Brand Strategy Influenced by an Experience Economy",

keywords = "Grafisk design, Design, Emballage, Oplevelses{\o}konomi",

author = "Jesper Clement",

note = "Opstilling: 658.325 db L{\o}be nr.: 062506; Packaging Design Taxonomy ; Conference date: 30-06-2010",

year = "2006",

language = "English",

pages = "150--158",

editor = "Alex Williams and David Hands and Mark O'Brien",

booktitle = "D2B Shanghai 2006",

publisher = "Adelphi Research Institute for Creative Arts and Sciences",

}

Clement, J 2006, Packaging Design Taxonomy: A Literary Study on the Role of Packaging Design for a Brand Strategy Influenced by an Experience Economy. in A Williams, D Hands & M O'Brien (eds), D2B Shanghai 2006: Proceedings of the 1st international design management symposion. - Salford. Adelphi Research Institute for Creative Arts and Sciences, pp. 150-158, Packaging Design Taxonomy, 30/06/2010.

Packaging Design Taxonomy: A Literary Study on the Role of Packaging Design for a Brand Strategy Influenced by an Experience Economy. / Clement, Jesper.
D2B Shanghai 2006: Proceedings of the 1st international design management symposion. - Salford. ed. / Alex Williams; David Hands; Mark O'Brien. Adelphi Research Institute for Creative Arts and Sciences, 2006. p. 150-158.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

TY - GEN

T1 - Packaging Design Taxonomy

T2 - Packaging Design Taxonomy

AU - Clement, Jesper

N1 - Opstilling: 658.325 db Løbe nr.: 062506

PY - 2006

Y1 - 2006

KW - Grafisk design

KW - Design

KW - Emballage

KW - Oplevelsesøkonomi

M3 - Article in proceedings

SP - 150

EP - 158

BT - D2B Shanghai 2006

A2 - Williams, Alex

A2 - Hands, David

A2 - O'Brien, Mark

PB - Adelphi Research Institute for Creative Arts and Sciences

Y2 - 30 June 2010

ER -