Packaging Design Taxonomy

A Literary Study on the Role of Packaging Design for a Brand Strategy Influenced by an Experience Economy

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationD2B Shanghai 2006 : Proceedings of the 1st international design management symposion. - Salford
EditorsAlex Williams, David Hands, Mark O'Brien
PublisherAdelphi Research Institute for Creative Arts and Sciences
Publication date2006
Pages150-158
Publication statusPublished - 2006
EventPackaging Design Taxonomy -
Duration: 30 Jun 2010 → …

Conference

ConferencePackaging Design Taxonomy
Period30/06/2010 → …

Cite this

Clement, J. (2006). Packaging Design Taxonomy: A Literary Study on the Role of Packaging Design for a Brand Strategy Influenced by an Experience Economy. In A. Williams, D. Hands, & M. O'Brien (Eds.), D2B Shanghai 2006: Proceedings of the 1st international design management symposion. - Salford (pp. 150-158). Adelphi Research Institute for Creative Arts and Sciences.
Clement, Jesper. / Packaging Design Taxonomy : A Literary Study on the Role of Packaging Design for a Brand Strategy Influenced by an Experience Economy. D2B Shanghai 2006: Proceedings of the 1st international design management symposion. - Salford. editor / Alex Williams ; David Hands ; Mark O'Brien. Adelphi Research Institute for Creative Arts and Sciences, 2006. pp. 150-158
@inproceedings{f4b16a20f8ad11db9160000ea68e967b,
title = "Packaging Design Taxonomy: A Literary Study on the Role of Packaging Design for a Brand Strategy Influenced by an Experience Economy",
keywords = "Grafisk design, Design, Emballage, Oplevelses{\o}konomi",
author = "Jesper Clement",
note = "Opstilling: 658.325 db L{\o}be nr.: 062506",
year = "2006",
language = "English",
pages = "150--158",
editor = "Alex Williams and David Hands and Mark O'Brien",
booktitle = "D2B Shanghai 2006",
publisher = "Adelphi Research Institute for Creative Arts and Sciences",

}

Clement, J 2006, Packaging Design Taxonomy: A Literary Study on the Role of Packaging Design for a Brand Strategy Influenced by an Experience Economy. in A Williams, D Hands & M O'Brien (eds), D2B Shanghai 2006: Proceedings of the 1st international design management symposion. - Salford. Adelphi Research Institute for Creative Arts and Sciences, pp. 150-158, Packaging Design Taxonomy, 30/06/2010.

Packaging Design Taxonomy : A Literary Study on the Role of Packaging Design for a Brand Strategy Influenced by an Experience Economy. / Clement, Jesper.

D2B Shanghai 2006: Proceedings of the 1st international design management symposion. - Salford. ed. / Alex Williams; David Hands; Mark O'Brien. Adelphi Research Institute for Creative Arts and Sciences, 2006. p. 150-158.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

TY - GEN

T1 - Packaging Design Taxonomy

T2 - A Literary Study on the Role of Packaging Design for a Brand Strategy Influenced by an Experience Economy

AU - Clement, Jesper

N1 - Opstilling: 658.325 db Løbe nr.: 062506

PY - 2006

Y1 - 2006

KW - Grafisk design

KW - Design

KW - Emballage

KW - Oplevelsesøkonomi

M3 - Article in proceedings

SP - 150

EP - 158

BT - D2B Shanghai 2006

A2 - Williams, Alex

A2 - Hands, David

A2 - O'Brien, Mark

PB - Adelphi Research Institute for Creative Arts and Sciences

ER -

Clement J. Packaging Design Taxonomy: A Literary Study on the Role of Packaging Design for a Brand Strategy Influenced by an Experience Economy. In Williams A, Hands D, O'Brien M, editors, D2B Shanghai 2006: Proceedings of the 1st international design management symposion. - Salford. Adelphi Research Institute for Creative Arts and Sciences. 2006. p. 150-158