Outstanding brands "emotionally speaking"

Flemming Hansen, Larry Percy, Steen Lundsteen

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2005
Publication statusPublished - 2005
EventThe European Association for Consumer Research Conference. EACR 2005 - Göteborg, Sweden
Duration: 15 Jun 200518 Jun 2005
Conference number: 7

Conference

ConferenceThe European Association for Consumer Research Conference. EACR 2005
Number7
CountrySweden
CityGöteborg
Period15/06/200518/06/2005

Cite this

Hansen, F., Percy, L., & Lundsteen, S. (2005). Outstanding brands "emotionally speaking". Paper presented at The European Association for Consumer Research Conference. EACR 2005, Göteborg, Sweden.
Hansen, Flemming ; Percy, Larry ; Lundsteen, Steen. / Outstanding brands "emotionally speaking". Paper presented at The European Association for Consumer Research Conference. EACR 2005, Göteborg, Sweden.
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title = "Outstanding brands {"}emotionally speaking{"}",
keywords = "Forbrugerpsykologi, Forbrugere, Emotioner, Brands",
author = "Flemming Hansen and Larry Percy and Steen Lundsteen",
year = "2005",
language = "English",
note = "null ; Conference date: 15-06-2005 Through 18-06-2005",

}

Hansen, F, Percy, L & Lundsteen, S 2005, 'Outstanding brands "emotionally speaking"' Paper presented at, Göteborg, Sweden, 15/06/2005 - 18/06/2005, .

Outstanding brands "emotionally speaking". / Hansen, Flemming; Percy, Larry; Lundsteen, Steen.

2005. Paper presented at The European Association for Consumer Research Conference. EACR 2005, Göteborg, Sweden.

Research output: Contribution to conferencePaperResearch

TY - CONF

T1 - Outstanding brands "emotionally speaking"

AU - Hansen, Flemming

AU - Percy, Larry

AU - Lundsteen, Steen

PY - 2005

Y1 - 2005

KW - Forbrugerpsykologi

KW - Forbrugere

KW - Emotioner

KW - Brands

M3 - Paper

ER -

Hansen F, Percy L, Lundsteen S. Outstanding brands "emotionally speaking". 2005. Paper presented at The European Association for Consumer Research Conference. EACR 2005, Göteborg, Sweden.