Abstract
Within operations management, servitization continues to receive increased attention among researchers from numerous perspectives, yet surprisingly a communication centered perspective is absent. In this paper, we begin to address this gap by applying the four flows model of communication. We do so by undertaking exploratory case research with a systems integrator pursuing a service strategy. Our findings explicate three different pairings of the flows. Each of these pairings contains the activity coordination flow and shows the inherent difficulties in constituting a complex organization delivering services.
Original language | English |
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Title of host publication | Proceedings of the 25th International Annual EurOMA Conference 2018 : To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics |
Editors | Róbert Hohol, Gergely Szakáts, Gabriella Bánfalv |
Number of pages | 10 |
Place of Publication | Brussel |
Publisher | EUROMA, European Operations Management Association |
Publication date | 2018 |
Publication status | Published - 2018 |
Event | The 25th International Annual EurOMA Conference 2018: To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics - Budapest, Hungary Duration: 24 Jun 2018 → 26 Aug 2018 Conference number: 25 http://euroma2018.org/ |
Conference
Conference | The 25th International Annual EurOMA Conference 2018 |
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Number | 25 |
Country/Territory | Hungary |
City | Budapest |
Period | 24/06/2018 → 26/08/2018 |
Internet address |
Keywords
- Servitization
- Communication constitution of organizations (CCO)
- Four flows model
- Coordination