Within operations management, servitization continues to receive increased attention among researchers from numerous perspectives, yet surprisingly a communication centered perspective is absent. In this paper, we begin to address this gap by applying the four flows model of communication. We do so by undertaking exploratory case research with a systems integrator pursuing a service strategy. Our findings explicate three different pairings of the flows. Each of these pairings contains the activity coordination flow and shows the inherent difficulties in constituting a complex organization delivering services.
|Title of host publication||Proceedings of the 25th International Annual EurOMA Conference 2018 : To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics|
|Editors||Róbert Hohol, Gergely Szakáts, Gabriella Bánfalv|
|Number of pages||10|
|Place of Publication||Brussel|
|Publisher||EUROMA, European Operations Management Association|
|Publication status||Published - 2018|
|Event||The 25th International Annual EurOMA Conference 2018 - Budapest, Hungary|
Duration: 24 Jun 2018 → 26 Aug 2018
Conference number: 25
|Conference||The 25th International Annual EurOMA Conference 2018|
|Period||24/06/2018 → 26/08/2018|
Bibliographical noteCBS Library does not have access to the material
- Communication constitution of organizations (CCO)
- Four flows model
Raja, J. Z., & Frandsen, T. (2018). Organizing for Servitization: The Constitutive Role of Communication. In R. Hohol, G. Szakáts, & G. Bánfalv (Eds.), Proceedings of the 25th International Annual EurOMA Conference 2018: To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics Brussel: EUROMA, European Operations Management Association.