Organizing for Servitization

The Constitutive Role of Communication

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

Within operations management, servitization continues to receive increased attention among researchers from numerous perspectives, yet surprisingly a communication centered perspective is absent. In this paper, we begin to address this gap by applying the four flows model of communication. We do so by undertaking exploratory case research with a systems integrator pursuing a service strategy. Our findings explicate three different pairings of the flows. Each of these pairings contains the activity coordination flow and shows the inherent difficulties in constituting a complex organization delivering services.
Original languageEnglish
Title of host publicationProceedings of the 25th International Annual EurOMA Conference 2018 : To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics
EditorsRóbert Hohol, Gergely Szakáts, Gabriella Bánfalv
Number of pages10
Place of PublicationBrussel
PublisherEUROMA, European Operations Management Association
Publication date2018
Publication statusPublished - 2018
EventThe 25th International Annual EurOMA Conference 2018 - Budapest, Hungary
Duration: 24 Jun 201826 Aug 2018
Conference number: 25

Conference

ConferenceThe 25th International Annual EurOMA Conference 2018
Number25
CountryHungary
CityBudapest
Period24/06/201826/08/2018

Bibliographical note

CBS Library does not have access to the material

Keywords

  • Servitization
  • Communication constitution of organizations (CCO)
  • Four flows model
  • Coordination

Cite this

Raja, J. Z., & Frandsen, T. (2018). Organizing for Servitization: The Constitutive Role of Communication. In R. Hohol, G. Szakáts, & G. Bánfalv (Eds.), Proceedings of the 25th International Annual EurOMA Conference 2018: To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics Brussel: EUROMA, European Operations Management Association.
Raja, Jawwad Z. ; Frandsen, Thomas. / Organizing for Servitization : The Constitutive Role of Communication. Proceedings of the 25th International Annual EurOMA Conference 2018: To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics. editor / Róbert Hohol ; Gergely Szakáts ; Gabriella Bánfalv. Brussel : EUROMA, European Operations Management Association, 2018.
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abstract = "Within operations management, servitization continues to receive increased attention among researchers from numerous perspectives, yet surprisingly a communication centered perspective is absent. In this paper, we begin to address this gap by applying the four flows model of communication. We do so by undertaking exploratory case research with a systems integrator pursuing a service strategy. Our findings explicate three different pairings of the flows. Each of these pairings contains the activity coordination flow and shows the inherent difficulties in constituting a complex organization delivering services.",
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Raja, JZ & Frandsen, T 2018, Organizing for Servitization: The Constitutive Role of Communication. in R Hohol, G Szakáts & G Bánfalv (eds), Proceedings of the 25th International Annual EurOMA Conference 2018: To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics. EUROMA, European Operations Management Association, Brussel, Budapest, Hungary, 24/06/2018.

Organizing for Servitization : The Constitutive Role of Communication. / Raja, Jawwad Z.; Frandsen, Thomas.

Proceedings of the 25th International Annual EurOMA Conference 2018: To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics. ed. / Róbert Hohol; Gergely Szakáts; Gabriella Bánfalv. Brussel : EUROMA, European Operations Management Association, 2018.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Organizing for Servitization

T2 - The Constitutive Role of Communication

AU - Raja, Jawwad Z.

AU - Frandsen, Thomas

N1 - CBS Library does not have access to the material

PY - 2018

Y1 - 2018

N2 - Within operations management, servitization continues to receive increased attention among researchers from numerous perspectives, yet surprisingly a communication centered perspective is absent. In this paper, we begin to address this gap by applying the four flows model of communication. We do so by undertaking exploratory case research with a systems integrator pursuing a service strategy. Our findings explicate three different pairings of the flows. Each of these pairings contains the activity coordination flow and shows the inherent difficulties in constituting a complex organization delivering services.

AB - Within operations management, servitization continues to receive increased attention among researchers from numerous perspectives, yet surprisingly a communication centered perspective is absent. In this paper, we begin to address this gap by applying the four flows model of communication. We do so by undertaking exploratory case research with a systems integrator pursuing a service strategy. Our findings explicate three different pairings of the flows. Each of these pairings contains the activity coordination flow and shows the inherent difficulties in constituting a complex organization delivering services.

KW - Servitization

KW - Communication constitution of organizations (CCO)

KW - Four flows model

KW - Coordination

KW - Servitization

KW - Communication constitution of organizations (CCO)

KW - Four flows model

KW - Coordination

M3 - Article in proceedings

BT - Proceedings of the 25th International Annual EurOMA Conference 2018

A2 - Hohol, Róbert

A2 - Szakáts, Gergely

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PB - EUROMA, European Operations Management Association

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Raja JZ, Frandsen T. Organizing for Servitization: The Constitutive Role of Communication. In Hohol R, Szakáts G, Bánfalv G, editors, Proceedings of the 25th International Annual EurOMA Conference 2018: To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics. Brussel: EUROMA, European Operations Management Association. 2018