Organizational Self-Renewal: The Role of Green IS in Developing Eco-Effectiveness

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    Recent research has acknowledged the key role of information systems (IS) in helping build sustainable organizations. Although many organizations have implemented strategies for increased sustainability, empirical evidence for the effects of such strategies is sparse, and the understanding of the underlying processes to reach ecoeffectiveness is limited. We draw upon the competing values framework and a longitudinal study of Nordea, a large Nordic bank, to develop a theoretical model that explains the processes through which an organization passes as to successfully institutionalize a sustainable work environment, and the role of Green IS in this process. Three main findings emerge: First, the transformation towards eco-effectiveness can be understood as an incremental process, involving a number of actions over a long time period. Second, Green IS initiatives cannot be studied in isolation from other sustainable initiatives, since they are re-enforcing each other. Third, Green IS initiatives can act as ‘motors’ towards eco-effectiveness, in bridging competing models of organizational effectiveness.
    Original languageEnglish
    Title of host publicationProceedings of the International Conference on Information Systems, ICIS 2012
    Editors F. George Joey
    Number of pages19
    Place of PublicationAtlanta, GA
    PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publication date2012
    ChapterPaper 1067
    ISBN (Electronic)9780615718439
    Publication statusPublished - 2012
    EventThe 33rd International Conference on Information Systems. ICIS 2012 : Digital Innovation in the Service Economy - Orlando, Florida, United States
    Duration: 16 Dec 201219 Dec 2012


    ConferenceThe 33rd International Conference on Information Systems. ICIS 2012
    Country/TerritoryUnited States
    CityOrlando, Florida
    OtherICIS is the major annual meeting of the Association for Information Systems (AIS).
    Internet address
    SeriesProceedings of the International Conference on Information Systems

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