@inproceedings{35f8253e229a41a0bc774e41530898bc,
title = "Organizational Science Theory of Realized Internal Branding",
author = "\{von Wallpach\}, Sylvia and Arch Woodside",
note = "Published on CD-Rom. ; The 38th Annual Conference of the European Marketing Academy. EMAC 2009 ; Conference date: 26-05-2009 Through 29-05-2009",
year = "2009",
language = "English",
series = "Proceedings of the European Marketing Academy",
publisher = "European Marketing Academy. EMAC",
editor = "Helfer, \{Jean-Pierre \} and Nicolas, \{Jean-Louis \}",
booktitle = "Proceedings of the 38th EMAC Conference, Nantes, France",
}