Organizational Science Theory of Realized Internal Branding

Sylvia von Wallpach, Arch Woodside

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 38th EMAC Conference, Nantes, France
EditorsJean-Pierre Helfer, Jean-Louis Nicolas
Place of PublicationBrussels
PublisherEuropean Marketing Academy. EMAC
Publication date2009
Publication statusPublished - 2009
Externally publishedYes
EventThe 38th EMAC Annual Conference 2009: Marketing and the Core Disciplines - Audencia Nantes, Ecole de Management, Nantes, France
Duration: 26 May 200929 May 2009
Conference number: 38

Conference

ConferenceThe 38th EMAC Annual Conference 2009
Number38
LocationAudencia Nantes, Ecole de Management
CountryFrance
CityNantes
Period26/05/200929/05/2009
SeriesProceedings of the European Marketing Academy
ISSN2709-1589

Bibliographical note

Published on CD-Rom. CBS Library does not have access to the material

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