Organizational Science Theory of Realized Internal Branding

Sylvia von Wallpach, Arch Woodside

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 38th EMAC Conference, Nantes, France
EditorsJean-Pierre Helfer, Jean-Louis Nicolas
Place of PublicationBruxelles
PublisherEMAC
Publication date2009
Publication statusPublished - 2009
Externally publishedYes
EventThe 38th EMAC Annual Conference 2009 - Audencia Nantes, Ecole de Management, Nantes, France
Duration: 26 May 200929 May 2009
Conference number: 38

Conference

ConferenceThe 38th EMAC Annual Conference 2009
Number38
LocationAudencia Nantes, Ecole de Management
CountryFrance
CityNantes
Period26/05/200929/05/2009

Bibliographical note

Published on CD-Rom. CBS Library does not have access to the material

Cite this

von Wallpach, S., & Woodside, A. (2009). Organizational Science Theory of Realized Internal Branding. In J-P. Helfer, & J-L. Nicolas (Eds.), Proceedings of the 38th EMAC Conference, Nantes, France Bruxelles: EMAC.
von Wallpach, Sylvia ; Woodside, Arch. / Organizational Science Theory of Realized Internal Branding. Proceedings of the 38th EMAC Conference, Nantes, France. editor / Jean-Pierre Helfer ; Jean-Louis Nicolas. Bruxelles : EMAC, 2009.
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title = "Organizational Science Theory of Realized Internal Branding",
author = "{von Wallpach}, Sylvia and Arch Woodside",
note = "Published on CD-Rom. CBS Library does not have access to the material",
year = "2009",
language = "English",
editor = "Helfer, {Jean-Pierre } and Nicolas, {Jean-Louis }",
booktitle = "Proceedings of the 38th EMAC Conference, Nantes, France",
publisher = "EMAC",

}

von Wallpach, S & Woodside, A 2009, Organizational Science Theory of Realized Internal Branding. in J-P Helfer & J-L Nicolas (eds), Proceedings of the 38th EMAC Conference, Nantes, France. EMAC, Bruxelles, Nantes, France, 26/05/2009.

Organizational Science Theory of Realized Internal Branding. / von Wallpach, Sylvia; Woodside, Arch.

Proceedings of the 38th EMAC Conference, Nantes, France. ed. / Jean-Pierre Helfer; Jean-Louis Nicolas. Bruxelles : EMAC, 2009.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Organizational Science Theory of Realized Internal Branding

AU - von Wallpach, Sylvia

AU - Woodside, Arch

N1 - Published on CD-Rom. CBS Library does not have access to the material

PY - 2009

Y1 - 2009

M3 - Article in proceedings

BT - Proceedings of the 38th EMAC Conference, Nantes, France

A2 - Helfer, Jean-Pierre

A2 - Nicolas, Jean-Louis

PB - EMAC

CY - Bruxelles

ER -

von Wallpach S, Woodside A. Organizational Science Theory of Realized Internal Branding. In Helfer J-P, Nicolas J-L, editors, Proceedings of the 38th EMAC Conference, Nantes, France. Bruxelles: EMAC. 2009