Organizational Image

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch


Organization image is the perceptions that different people hold of an organization. Such perceptions can have different sources depending on how well people know the organization. Some perceptions derive from individual experiences and impressions of the organization, and others are influenced by the marketing and communication activities seeking to influence the image of the organization. Image is important for an organization's ability to attract and retain relationships with its various internal and external constituencies.
Original languageEnglish
Title of host publicationInternational Encyclopedia of Organization Studies. Volume 3
EditorsStewart R. Clegg, James R. Bailey
Number of pages4
Place of PublicationThousand Oaks, CA
PublisherSAGE Publications
Publication date2008
ISBN (Print)9781412915151
Publication statusPublished - 2008

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