Organizational Change Capability: The Theoretical Construct and its Operational Measurement

Tony McGuinness, Robert E. Morgan

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review


Several different current research programmes in management and marketing address issues relating to learning, entrepeneurship, innovation and change in market oriented organizations. Until recently the different research programmes have developed independently of each other. For example, in strategic management and marketing literatures, work on the effect of market orientation and learning orientation on innovation and organizational performance (Baker and Sinkula, 1999a, 1999b, 2002; Hurley and Hult, 1998) has been independent of research on entrepreneurial orientation and corporate entrepreneurship (Covin and Miles, 1999; Covin and Slevin, 1991; Lumpkin and Dess, 1996), despite having key constructs whose conceptual domains overlap – for example, market orientation, learning orientation and entrepreneurial proclivity are all constructs characterized to some extent by proactiveness.
Original languageEnglish
Title of host publicationCreating and Delivering Value in Marketing : Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference
EditorsHarlan E. Spotts
Number of pages1
Place of PublicationCham
Publication date2015
ISBN (Print)9783319118475
ISBN (Electronic)9783319118482
Publication statusPublished - 2015
Externally publishedYes
Event2003 AMS Annual Conference - Washington DC, United States
Duration: 28 May 200331 May 2003
Conference number: 32


Conference2003 AMS Annual Conference
Country/TerritoryUnited States
CityWashington DC
Internet address
SeriesDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science

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