Abstract
Several different current research programmes in management and marketing address issues relating to learning, entrepeneurship, innovation and change in market oriented organizations. Until recently the different research programmes have developed independently of each other. For example, in strategic management and marketing literatures, work on the effect of market orientation and learning orientation on innovation and organizational performance (Baker and Sinkula, 1999a, 1999b, 2002; Hurley and Hult, 1998) has been independent of research on entrepreneurial orientation and corporate entrepreneurship (Covin and Miles, 1999; Covin and Slevin, 1991; Lumpkin and Dess, 1996), despite having key constructs whose conceptual domains overlap – for example, market orientation, learning orientation and entrepreneurial proclivity are all constructs characterized to some extent by proactiveness.
Original language | English |
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Title of host publication | Creating and Delivering Value in Marketing : Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference |
Editors | Harlan E. Spotts |
Number of pages | 1 |
Place of Publication | Cham |
Publisher | Springer |
Publication date | 2015 |
Pages | 106 |
ISBN (Print) | 9783319118475 |
ISBN (Electronic) | 9783319118482 |
DOIs | |
Publication status | Published - 2015 |
Externally published | Yes |
Event | 2003 AMS Annual Conference - Washington DC, United States Duration: 28 May 2003 → 31 May 2003 Conference number: 32 https://www.ams-web.org/page/PreviousConferences |
Conference
Conference | 2003 AMS Annual Conference |
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Number | 32 |
Country/Territory | United States |
City | Washington DC |
Period | 28/05/2003 → 31/05/2003 |
Internet address |
Series | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
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ISSN | 2363-6165 |