Organizational Brand Identity Co-creation: An Action Net Approach

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date4 Apr 2013
Number of pages14
Publication statusPublished - 4 Apr 2013
Externally publishedYes
EventThe 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013 - Catholic University of Portugal, Oporto, Portugal
Duration: 3 Apr 20135 Apr 2013
Conference number: 8
http://www.porto.ucp.pt/globalbrandconference/

Conference

ConferenceThe 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013
Number8
LocationCatholic University of Portugal
CountryPortugal
CityOporto
Period03/04/201305/04/2013
Internet address

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