Organizational Antecedents and Consequences of Service Business Strategies in Manufacturing Companies

Michael Antioco, Rudy K. Moenaert, Adam Lindgreen, Martin Wetzels

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

The article discusses the service orientations of manufacturing companies, examining the impact on relative product sales and service volumes of service in support of clients' actions (SSC) and service in support of the product (SSP). Relative product sales are leveraged by SSC, the authors indicate, while SSP creates service volume. Other topics include the effects of organizational parameters, the deployment of organizational resources, and the manner in which organizational support influences service business orientations.
Original languageEnglish
JournalJournal of the Academy of Marketing Science
Volume36
Issue number3
Pages (from-to)337-358
ISSN0092-0703
DOIs
Publication statusPublished - 2008
Externally publishedYes

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