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Organization Characteristics and Marketing Strategies in the Diffusion Processes of Product Meanings

  • Claudio Dell'Era
  • , Roberto Verganti
  • Polytechnic University of Milan

Research output: Contribution to conference › Paper › Research › peer-review

Original languageEnglish
Publication date2010
Number of pages33
Publication statusPublished - 2010
Externally publishedYes
EventThe EGOS Colloquium 2010 - Lisabon, Portugal
Duration: 1 Jul 2010 → 3 Jul 2010

Conference

ConferenceThe EGOS Colloquium 2010
Country/TerritoryPortugal
CityLisabon
Period01/07/2010 → 03/07/2010

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