Original language | Danish |
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Journal | Ledelse & Erhvervsøkonomi |
Volume | 68 |
Issue number | 2 |
Pages (from-to) | 141-161 |
Number of pages | 21 |
ISSN | 0902-3704 |
Publication status | Published - 2004 |
Optimering af reklame: Måling, modeller og styring
Flemming Hansen
Research output: Contribution to journal › Journal article › Research › peer-review