Optimering af reklame: Måling, modeller og styring

Flemming Hansen

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageDanish
JournalLedelse & Erhvervsøkonomi
Volume68
Issue number2
Pages (from-to)141-161
Number of pages21
ISSN0902-3704
Publication statusPublished - 2004

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