Original language | English |
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Title of host publication | The New Role of Regional Management |
Editors | Bodo B. Schlegelmilch, Björn Ambos |
Number of pages | 13 |
Place of Publication | Hampshire |
Publisher | Palgrave Macmillan |
Publication date | 2010 |
Pages | 180-193 |
ISBN (Print) | 9780230538757, 9780230295490 |
ISBN (Electronic) | 9780230273870 |
DOIs | |
Publication status | Published - 2010 |
Opportunity Development and Centrality: The Case of Boehringer Ingelheim
Phillip Christopher Nell
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review