Opportunity Development and Centrality: The Case of Boehringer Ingelheim

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationThe New Role of Regional Management
    EditorsBodo B. Schlegelmilch, Björn Ambos
    Number of pages13
    Place of PublicationHampshire
    PublisherPalgrave Macmillan
    Publication date2010
    Pages180-193
    ISBN (Print)9780230538757, 9780230295490
    ISBN (Electronic)9780230273870
    DOIs
    Publication statusPublished - 2010

    Cite this

    Nell, P. C. (2010). Opportunity Development and Centrality: The Case of Boehringer Ingelheim. In B. B. Schlegelmilch, & B. Ambos (Eds.), The New Role of Regional Management (pp. 180-193). Palgrave Macmillan. https://doi.org/10.1057/9780230273870