Open Sourcing the City Brand

Martin Kornberger

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationBranding Chinese Mega-Cities : Policies, Practices and Positioning
EditorsPer-Oluf Berg, Emma Björner
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2014
ISBN (Print)9781783470327, 9781783470334
Publication statusPublished - 2014

Cite this

Kornberger, M. (2014). Open Sourcing the City Brand. In P-O. Berg, & E. Björner (Eds.), Branding Chinese Mega-Cities: Policies, Practices and Positioning (pp. 180-192). Edward Elgar Publishing.