Online Platform and Complementor Relations: Value Appropriation or Destruction?

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Abstract

Research has recently turned attention to the phenomenon of platform entry into their complementors’ product spaces, or inversely, the platformization of regular sellers, which introduces an element of direct competition into their otherwise cooperative relationship. This paper aims to build theory by unpacking the complete picture of the complex relationships between an online platform and a complementor doing business on the platform. An attempt to link those to a range of possible outcomes is made by building on coopetition and platforms literatures. The theory developed here includes a typology of platform-seller relations and a set of propositions linking the relationship type and the bargaining power of each actor to the economic value appropriation or destruction.
Original languageEnglish
Publication date2020
Number of pages6
Publication statusPublished - 2020
Event[CANCELLED] SMS Special Conference Berkeley: Designing the Future: Strategy, Technology, and Society in the 4th Industrial Revolution - University of California, Berkeley, Berkeley, United States
Duration: 25 Mar 202027 Mar 2020
https://www.strategicmanagement.net/berkeley/overview/overview

Conference

Conference[CANCELLED] SMS Special Conference Berkeley
LocationUniversity of California, Berkeley
CountryUnited States
CityBerkeley
Period25/03/202027/03/2020
Internet address

Bibliographical note

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Cite this

Groskovs, S., & Nowinska, A. (2020). Online Platform and Complementor Relations: Value Appropriation or Destruction?. Paper presented at [CANCELLED] SMS Special Conference Berkeley, Berkeley, United States.