Research has recently turned attention to the phenomenon of platform entry into their complementors’ product spaces, or inversely, the platformization of regular sellers, which introduces an element of direct competition into their otherwise cooperative relationship. This paper aims to build theory by unpacking the complete picture of the complex relationships between an online platform and a complementor doing business on the platform. An attempt to link those to a range of possible outcomes is made by building on coopetition and platforms literatures. The theory developed here includes a typology of platform-seller relations and a set of propositions linking the relationship type and the bargaining power of each actor to the economic value appropriation or destruction.
|Number of pages||6|
|Publication status||Published - 2020|
|Event||[CANCELLED] SMS Special Conference Berkeley: Designing the Future: Strategy, Technology, and Society in the 4th Industrial Revolution - University of California, Berkeley, Berkeley, United States|
Duration: 25 Mar 2020 → 27 Mar 2020
|Conference||[CANCELLED] SMS Special Conference Berkeley|
|Location||University of California, Berkeley|
|Period||25/03/2020 → 27/03/2020|