Online Copyright Enforcement, Consumer Behavior and Market Structure

Luis Aguiar, Jörg Claussen, Christian Peukert

    Research output: Working paperResearch

    Abstract

    Taking down copyright-infringing websites is a way to reduce consumption of pirated media content and increase licensed consumption. We analyze the consequences of the shutdown of the most popular German video streaming
    website - kino.to - in June 2011. Using individual-level clickstream data, we find that the shutdown led to significant but short-lived declines in piracy levels. The streaming piracy market quickly recovered due to the existence of alternative
    unlicensed platforms, leading to limited substitution into licensed consumption. The fact that the post-shutdown market structure was much more fragmented - and therefore more resistant to future interventions - further questions the effectiveness of the intervention.
    Original languageEnglish
    Place of PublicationSeville
    PublisherEuropean Commission
    Number of pages38
    Publication statusPublished - 2015
    SeriesDigital Economy Working Paper
    Number2015/01
    SeriesEUR – Scientific and Technical Research Series

    Bibliographical note

    JRC93492

    Cite this

    Aguiar, L., Claussen, J., & Peukert, C. (2015). Online Copyright Enforcement, Consumer Behavior and Market Structure. Seville: European Commission. Digital Economy Working Paper, No. 2015/01, EUR – Scientific and Technical Research Series