Online Banners Ads: An Experiment Based on Elam

Suzanne C. Beckmann, Torben Hansen, Lene Matthiesen, Jakob Thorbech

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Advertising Research : Message, Medium and Context
Editors	Patrick De Pelsmacker, Nathalie Dens
Publisher	Garant
Publication date	2009
Pages	183-190
ISBN (Print)	9789044123876, 9044123874
Publication status	Published - 2009

Handle.net

@inbook{66900d90a38811deaa06000ea68e967b,

title = "Online Banners Ads: An Experiment Based on Elam",

author = "Beckmann, {Suzanne C.} and Torben Hansen and Lene Matthiesen and Jakob Thorbech",

year = "2009",

language = "English",

isbn = "9789044123876",

pages = "183--190",

editor = "{De Pelsmacker}, Patrick and Nathalie Dens",

booktitle = "Advertising Research",

publisher = "Garant",

}