Online Banners Ads: An Experiment Based on Elam

Suzanne C. Beckmann, Torben Hansen, Lene Matthiesen, Jakob Thorbech

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationAdvertising Research : Message, Medium and Context
EditorsPatrick De Pelsmacker, Nathalie Dens
Publication date2009
ISBN (Print)9789044123876, 9044123874
Publication statusPublished - 2009

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