Online Banners Ads: An Experiment Based on Elam

Suzanne C. Beckmann, Torben Hansen, Lene Matthiesen, Jakob Thorbech

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationAdvertising Research : Message, Medium and Context
EditorsPatrick De Pelsmacker, Nathalie Dens
PublisherGarant
Publication date2009
Pages183-190
ISBN (Print)9789044123876, 9044123874
Publication statusPublished - 2009

Cite this

Beckmann, S. C., Hansen, T., Matthiesen, L., & Thorbech, J. (2009). Online Banners Ads: An Experiment Based on Elam. In P. De Pelsmacker, & N. Dens (Eds.), Advertising Research: Message, Medium and Context (pp. 183-190). Garant.