Online banner ads: ELAM and animation effects

Suzanne C. Beckmann, Torben Hansen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 37th European Marketing Academy Conference, Brighton, UK
Number of pages7
PublisherEMAC
Publication date2008
Publication statusPublished - 2008
EventThe 37th EMAC Annual Conference 2008 - University of Brighton, Brighton, United Kingdom
Duration: 27 May 200830 May 2008
Conference number: 37

Conference

ConferenceThe 37th EMAC Annual Conference 2008
Number37
LocationUniversity of Brighton
CountryUnited Kingdom
CityBrighton
Period27/05/200830/05/2008

Cite this

Beckmann, S. C., & Hansen, T. (2008). Online banner ads: ELAM and animation effects. In Proceedings of the 37th European Marketing Academy Conference, Brighton, UK EMAC.