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Suzanne C. Beckmann, Torben Hansen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 37th European Marketing Academy Conference, Brighton, UK
Number of pages7
Place of PublicationBrussels
PublisherEuropean Marketing Academy. EMAC
Publication date2008
Publication statusPublished - 2008
EventThe 37th EMAC Annual Conference 2008: Marketing Landscape: A Pause for Thoughts - University of Brighton, Brighton, United Kingdom
Duration: 27 May 200830 May 2008
Conference number: 37


ConferenceThe 37th EMAC Annual Conference 2008
LocationUniversity of Brighton
Country/TerritoryUnited Kingdom
SeriesProceedings of the European Marketing Academy

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