Online banner ads: ELAM and animation effects

Suzanne C. Beckmann; Torben Hansen

Online banner ads: ELAM and animation effects

Suzanne C. Beckmann, Torben Hansen

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 37th European Marketing Academy Conference, Brighton, UK
Number of pages	7
Place of Publication	Brussels
Publisher	European Marketing Academy. EMAC
Publication date	2008
Publication status	Published - 2008
Event	The 37th EMAC Annual Conference 2008: Marketing Landscape: A Pause for Thoughts - University of Brighton, Brighton, United Kingdom Duration: 27 May 2008 → 30 May 2008 Conference number: 37

Conference

Conference	The 37th EMAC Annual Conference 2008
Number	37
Location	University of Brighton
Country/Territory	United Kingdom
City	Brighton
Period	27/05/2008 → 30/05/2008

Series	Proceedings of the European Marketing Academy
ISSN	2709-1589

Handle.net

Persistent link

Cite this

@inproceedings{cba9cba0d63b11dd8e8d000ea68e967b,

title = "Online banner ads: ELAM and animation effects",

keywords = "elektronisk reklame, bannerreklamer",

author = "Beckmann, {Suzanne C.} and Torben Hansen",

year = "2008",

language = "English",

series = "Proceedings of the European Marketing Academy",

publisher = "European Marketing Academy. EMAC",

booktitle = "Proceedings of the 37th European Marketing Academy Conference, Brighton, UK",

note = "The 37th EMAC Annual Conference 2008 ; Conference date: 27-05-2008 Through 30-05-2008",

}

Online banner ads: ELAM and animation effects. / Beckmann, Suzanne C.; Hansen, Torben.
Proceedings of the 37th European Marketing Academy Conference, Brighton, UK. Brussels: European Marketing Academy. EMAC, 2008. (Proceedings of the European Marketing Academy).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Online banner ads

T2 - The 37th EMAC Annual Conference 2008

AU - Beckmann, Suzanne C.

AU - Hansen, Torben

N1 - Conference code: 37

PY - 2008

Y1 - 2008

KW - elektronisk reklame

KW - bannerreklamer

M3 - Article in proceedings

T3 - Proceedings of the European Marketing Academy

BT - Proceedings of the 37th European Marketing Academy Conference, Brighton, UK

PB - European Marketing Academy. EMAC

CY - Brussels

Y2 - 27 May 2008 through 30 May 2008

ER -