One Save per Day: How Mobile Technology can Support Individuals to Adopt Pro-environmental Behaviors

Jessica Ochmann, Christiane Lehrer

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

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The pressing issue of climate change requires humanity to reduce its ecological footprint drastically. While policymakers and companies must ensure the availability of green options, individuals are requested to contribute to the reduction of carbon emissions substantially. However, even when individuals recognize the need for pro-environmental behaviors, they often have difficulty meeting their expectations. Mobile technology for sustainability has the potential to support them in overcoming this issue by providing the decisive impetus for environmentally friendly behavior. Drawing upon the affordance perspective, we conducted a longitudinal qualitative study with users of a mobile app that encourages individuals to take daily sustainable actions. We present the affordance strands made possible by the app's features and how they lead to environmentally-friendly behaviors. We could observe behavior change with the app’s features. We also identify enablers and obstacles to affordance actualization. Our study contributes to Green IS research at the individual level and provides practical implications for mobile technology providers.
Original languageEnglish
Title of host publicationProceedings of the 56th Hawaii International Conference on System Sciences
EditorsTung X. Bui
Number of pages10
Place of PublicationHonolulu
PublisherHawaii International Conference on System Sciences (HICSS)
Publication date2023
ISBN (Electronic)9780998133164
Publication statusPublished - 2023
EventThe 56th Hawaii International Conference on System Sciences. HICSS 2023 - Lahaina, United States
Duration: 3 Jan 20236 Jan 2023
Conference number: 56


ConferenceThe 56th Hawaii International Conference on System Sciences. HICSS 2023
Country/TerritoryUnited States
Internet address
SeriesProceedings of the Annual Hawaii International Conference on System Sciences


  • Green IS
  • Sustainability
  • Behavior change
  • Affordance theory
  • Challenges
  • Mobile app

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