One Individual, Two Identities: Frame Switching among Biculturals

David Luna , Torsten Ringberg, Luara A. Peracchio

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Consumer Research
Volume35
Issue number2
Pages (from-to)279-293
ISSN0093-5301
Publication statusPublished - Aug 2008
Externally publishedYes

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