One Individual, Two Identities: Frame Switching among Biculturals

David Luna , Torsten Ringberg, Luara A. Peracchio

Research output: Contribution to journalJournal articleResearchpeer-review

LanguageEnglish
JournalJournal of Consumer Research
Volume35
Issue number2
Pages279-293
ISSN0093-5301
StatePublished - Aug 2008
Externally publishedYes

Cite this

Luna , David ; Ringberg, Torsten ; Peracchio, Luara A./ One Individual, Two Identities : Frame Switching among Biculturals. In: Journal of Consumer Research. 2008 ; Vol. 35, No. 2. pp. 279-293
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year = "2008",
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language = "English",
volume = "35",
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journal = "Journal of Consumer Research",
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One Individual, Two Identities : Frame Switching among Biculturals. / Luna , David; Ringberg, Torsten; Peracchio, Luara A.

In: Journal of Consumer Research, Vol. 35, No. 2, 08.2008, p. 279-293.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - One Individual, Two Identities

T2 - Journal of Consumer Research

AU - Luna ,David

AU - Ringberg,Torsten

AU - Peracchio,Luara A.

PY - 2008/8

Y1 - 2008/8

M3 - Journal article

VL - 35

SP - 279

EP - 293

JO - Journal of Consumer Research

JF - Journal of Consumer Research

SN - 0093-5301

IS - 2

ER -