Original language | English |
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Journal | Journal of Consumer Research |
Volume | 35 |
Issue number | 2 |
Pages (from-to) | 279-293 |
ISSN | 0093-5301 |
Publication status | Published - Aug 2008 |
Externally published | Yes |
One Individual, Two Identities: Frame Switching among Biculturals
David Luna , Torsten Ringberg, Luara A. Peracchio
Research output: Contribution to journal › Journal article › Research › peer-review