One Brand Perception? Or Many?: The Heterogeneity of Intra-Brand Knowledge

One Brand Perception? Or Many? The Heterogeneity of Intra-Brand Knowledge

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Journal of Product and Brand Management
Volume	18
Issue number	5
Pages (from-to)	338-345
ISSN	1061-0421
DOIs	https://doi.org/10.1108/10610420910981819
Publication status	Published - 2009
Externally published	Yes

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title = "One Brand Perception? Or Many?: The Heterogeneity of Intra-Brand Knowledge",

author = "Oliver Koll and \{von Wallpach\}, Sylvia",

year = "2009",

doi = "10.1108/10610420910981819",

language = "English",

volume = "18",

pages = "338--345",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

publisher = "Emerald Group Publishing",

number = "5",

}

TY - JOUR

T1 - One Brand Perception? Or Many?

T2 - The Heterogeneity of Intra-Brand Knowledge

AU - Koll, Oliver

AU - von Wallpach, Sylvia

PY - 2009

Y1 - 2009

U2 - 10.1108/10610420910981819

DO - 10.1108/10610420910981819

M3 - Journal article

SN - 1061-0421

VL - 18

SP - 338

EP - 345

JO - Journal of Product and Brand Management

JF - Journal of Product and Brand Management

IS - 5

ER -