Original language | English |
---|---|
Journal | Journal of Product and Brand Management |
Volume | 18 |
Issue number | 5 |
Pages (from-to) | 338-345 |
ISSN | 1061-0421 |
DOIs | |
Publication status | Published - 2009 |
Externally published | Yes |
One Brand Perception? Or Many? The Heterogeneity of Intra-Brand Knowledge
Oliver Koll, Sylvia von Wallpach
Research output: Contribution to journal › Journal article › Research › peer-review