One Brand Perception? Or Many? The Heterogeneity of Intra-Brand Knowledge

Oliver Koll, Sylvia von Wallpach

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Product and Brand Management
Volume18
Issue number5
Pages (from-to)338-345
ISSN1061-0421
DOIs
Publication statusPublished - 2009
Externally publishedYes

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