One Area, One Market, One Language: Linguistic McDonaldisation and EU Rhetoric

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    Original languageEnglish
    Title of host publicationSprache(n) als europäisches Kulturgut : Languages as European Cultural Asset
    EditorsClaudia Schmidt-Hahn
    Place of PublicationInnsbruck
    PublisherStudienVerlag
    Publication date2012
    Pages115-126
    ISBN (Print)9783706551410
    Publication statusPublished - 2012

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