"On Transit": Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life

Andrea Hemetsberger, Martina Bauer, Sylvia von Wallpach, Katrin Broger

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalMarketing - Zeitschrift fur Forschung und Praxis
Volume35
Issue number1
Pages (from-to)40-49
ISSN0344-1369
Publication statusPublished - 2013
Externally publishedYes

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