"On Transit": Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life

Andrea Hemetsberger, Martina Bauer, Sylvia von Wallpach, Katrin Broger

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Marketing - Zeitschrift fur Forschung und Praxis
Volume	35
Issue number	1
Pages (from-to)	40-49
ISSN	0344-1369
Publication status	Published - 2013
Externally published	Yes

Handle.net

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title = "{"}On Transit{"}: Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life",

author = "Andrea Hemetsberger and Martina Bauer and {von Wallpach}, Sylvia and Katrin Broger",

year = "2013",

language = "English",

volume = "35",

pages = "40--49",

journal = "Marketing - Zeitschrift fur Forschung und Praxis",

issn = "0344-1369",

publisher = "Verlag FranzVahlen GmbH",

number = "1",

}

TY - JOUR

T1 - "On Transit"

T2 - Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life

AU - Hemetsberger, Andrea

AU - Bauer, Martina

AU - von Wallpach, Sylvia

AU - Broger, Katrin

PY - 2013

Y1 - 2013

M3 - Journal article

SN - 0344-1369

VL - 35

SP - 40

EP - 49

JO - Marketing - Zeitschrift fur Forschung und Praxis

JF - Marketing - Zeitschrift fur Forschung und Praxis

IS - 1

ER -