"On Transit": Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life

Andrea Hemetsberger, Martina Bauer, Sylvia von Wallpach, Katrin Broger

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalMarketing - Zeitschrift fur Forschung und Praxis
Volume35
Issue number1
Pages (from-to)40-49
ISSN0344-1369
Publication statusPublished - 2013
Externally publishedYes

Bibliographical note

CBS Library does not have access to the material

Cite this

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title = "{"}On Transit{"}: Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life",
author = "Andrea Hemetsberger and Martina Bauer and {von Wallpach}, Sylvia and Katrin Broger",
note = "CBS Library does not have access to the material",
year = "2013",
language = "English",
volume = "35",
pages = "40--49",
journal = "Marketing",
issn = "0344-1369",
publisher = "Verlag FranzVahlen GmbH",
number = "1",

}

"On Transit" : Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life. / Hemetsberger, Andrea; Bauer, Martina; von Wallpach, Sylvia; Broger, Katrin.

In: Marketing - Zeitschrift fur Forschung und Praxis, Vol. 35, No. 1, 2013, p. 40-49.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - "On Transit"

T2 - Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life

AU - Hemetsberger, Andrea

AU - Bauer, Martina

AU - von Wallpach, Sylvia

AU - Broger, Katrin

N1 - CBS Library does not have access to the material

PY - 2013

Y1 - 2013

M3 - Journal article

VL - 35

SP - 40

EP - 49

JO - Marketing

JF - Marketing

SN - 0344-1369

IS - 1

ER -