"On Transit": Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life

Katrin Broger, Andrea Hemetsberger, Martina Bauer, Sylvia von Wallpach

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2012
Number of pages	12
Place of Publication	Innsbruck
Publisher	University of Innsbruck
Publication date	2012
Publication status	Published - 2012
Event	French-Austrian-German Workshop on Consumer Behavior 2012 - Innsbruck, Austria Duration: 29 Nov 2012 → 1 Dec 2012 http://www.uibk.ac.at/smt/marketing/fagw2012/

Workshop	French-Austrian-German Workshop on Consumer Behavior 2012
Country/Territory	Austria
City	Innsbruck
Period	29/11/2012 → 01/12/2012
Internet address	http://www.uibk.ac.at/smt/marketing/fagw2012/

Handle.net

@inproceedings{5e41693ce9a74f35aab9fcc1a2bafb1e,

title = "{"}On Transit{"}: Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life",

author = "Katrin Broger and Andrea Hemetsberger and Martina Bauer and {von Wallpach}, Sylvia",

year = "2012",

language = "English",

booktitle = "Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2012",

publisher = "University of Innsbruck",

address = "Austria",

note = "French-Austrian-German Workshop on Consumer Behavior 2012 ; Conference date: 29-11-2012 Through 01-12-2012",

url = "http://www.uibk.ac.at/smt/marketing/fagw2012/",

}

Broger, K, Hemetsberger, A, Bauer, M & von Wallpach, S 2012, "On Transit": Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life. in Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2012. University of Innsbruck, Innsbruck, French-Austrian-German Workshop on Consumer Behavior 2012, Innsbruck, Austria, 29/11/2012.

"On Transit": Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life. / Broger, Katrin; Hemetsberger, Andrea; Bauer, Martina et al.
Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2012. Innsbruck: University of Innsbruck, 2012.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - "On Transit"

T2 - French-Austrian-German Workshop on Consumer Behavior 2012

AU - Broger, Katrin

AU - Hemetsberger, Andrea

AU - Bauer, Martina

AU - von Wallpach, Sylvia

PY - 2012

Y1 - 2012

M3 - Article in proceedings

BT - Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2012

PB - University of Innsbruck

CY - Innsbruck

Y2 - 29 November 2012 through 1 December 2012

ER -