"On Transit": Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life

Katrin Broger, Andrea Hemetsberger, Martina Bauer, Sylvia von Wallpach

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the French-Austrian-German Workshop on Consumer Behavior 2012
Number of pages12
Place of PublicationInnsbruck
PublisherUniversität Innsbruck
Publication date2012
Publication statusPublished - 2012
EventFrench-Austrian-German Workshop on Consumer Behavior 2012 - Innsbruck, Austria
Duration: 29 Nov 20121 Dec 2012
http://www.uibk.ac.at/smt/marketing/fagw2012/

Workshop

WorkshopFrench-Austrian-German Workshop on Consumer Behavior 2012
CountryAustria
CityInnsbruck
Period29/11/201201/12/2012
Internet address

Bibliographical note

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