On-demand Features: Opportunities and Challenges of Fractional as-a Service Business Models

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publication2022 AMA Winter Academic Conference : Reconnecting and Reconceiving the Marketplace
EditorsAshlee Humpreys, Grant Packard, Katrijn Gielens
Number of pages2
Place of PublicationChicago
PublisherAmerican Marketing Association
Publication date2022
Pages1051-1052
ISBN (Print)9780877570127
Publication statusPublished - 2022
Event2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace - Las Vegas, United States
Duration: 18 Feb 202220 Feb 2022
https://www.ama.org/events/academic/2022-ama-winter-academic-conference/

Conference

Conference2022 AMA Winter Academic Conference
Country/TerritoryUnited States
City Las Vegas
Period18/02/202220/02/2022
Internet address
SeriesAMA Educators Proceedings
Volume33
ISSN0888-1839

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