On-demand Features: Opportunities and Challenges of Fractional as-a Service Business Models

Tobias Schäfers; Marina Leban

On-demand Features: Opportunities and Challenges of Fractional as-a Service Business Models

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	2022 AMA Winter Academic Conference : Reconnecting and Reconceiving the Marketplace
Editors	Ashlee Humpreys, Grant Packard, Katrijn Gielens
Number of pages	2
Place of Publication	Chicago
Publisher	American Marketing Association
Publication date	2022
Pages	1051-1052
ISBN (Print)	9780877570127
Publication status	Published - 2022
Event	2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace - Las Vegas, United States Duration: 18 Feb 2022 → 20 Feb 2022 https://www.ama.org/events/academic/2022-ama-winter-academic-conference/

Conference

Conference	2022 AMA Winter Academic Conference
Country/Territory	United States
City	Las Vegas
Period	18/02/2022 → 20/02/2022
Internet address	https://www.ama.org/events/academic/2022-ama-winter-academic-conference/

Series	AMA Educators Proceedings
Volume	33
ISSN	0888-1839

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https://www.ama.org/wp-content/uploads/2022/05/Winter-Proceedings-Updated-May-26-2022.pdfLicence: Unspecified

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Cite this

Schäfers, T., & Leban, M. (2022). On-demand Features: Opportunities and Challenges of Fractional as-a Service Business Models. In A. Humpreys, G. Packard, & K. Gielens (Eds.), 2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace (pp. 1051-1052). American Marketing Association. https://www.ama.org/wp-content/uploads/2022/05/Winter-Proceedings-Updated-May-26-2022.pdf

Schäfers, Tobias ; Leban, Marina. / On-demand Features : Opportunities and Challenges of Fractional as-a Service Business Models. 2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace. editor / Ashlee Humpreys ; Grant Packard ; Katrijn Gielens. Chicago : American Marketing Association, 2022. pp. 1051-1052 (AMA Educators Proceedings, Vol. 33).

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title = "On-demand Features: Opportunities and Challenges of Fractional as-a Service Business Models",

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language = "English",

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pages = "1051--1052",

editor = "Ashlee Humpreys and Grant Packard and Katrijn Gielens",

booktitle = "2022 AMA Winter Academic Conference",

address = "United States",

note = "2022 AMA Winter Academic Conference : Reconnecting and Reconceiving the Marketplace ; Conference date: 18-02-2022 Through 20-02-2022",

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Schäfers, T & Leban, M 2022, On-demand Features: Opportunities and Challenges of Fractional as-a Service Business Models. in A Humpreys, G Packard & K Gielens (eds), 2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace. American Marketing Association, Chicago, AMA Educators Proceedings, vol. 33, pp. 1051-1052, 2022 AMA Winter Academic Conference, Las Vegas, Nevada, United States, 18/02/2022. <https://www.ama.org/wp-content/uploads/2022/05/Winter-Proceedings-Updated-May-26-2022.pdf>

On-demand Features: Opportunities and Challenges of Fractional as-a Service Business Models. / Schäfers, Tobias ; Leban, Marina.
2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace. ed. / Ashlee Humpreys; Grant Packard; Katrijn Gielens. Chicago: American Marketing Association, 2022. p. 1051-1052 (AMA Educators Proceedings, Vol. 33).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - On-demand Features

T2 - 2022 AMA Winter Academic Conference

AU - Schäfers, Tobias

AU - Leban, Marina

PY - 2022

Y1 - 2022

M3 - Article in proceedings

SN - 9780877570127

T3 - AMA Educators Proceedings

SP - 1051

EP - 1052

BT - 2022 AMA Winter Academic Conference

A2 - Humpreys, Ashlee

A2 - Packard, Grant

A2 - Gielens, Katrijn

PB - American Marketing Association

CY - Chicago

Y2 - 18 February 2022 through 20 February 2022

ER -