On Brand Stereotyping: Conceptual Specifications and Further Insight

Georgios Halkias*

*Corresponding author for this work

Research output: Contribution to journalComment/debateResearchpeer-review

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Original languageEnglish
Article number867667
JournalFrontiers in Psychology
Volume13
Number of pages3
ISSN1664-1078
DOIs
Publication statusPublished - May 2022

Keywords

  • Stereotypes (social psychology)
  • Branding (marketing)
  • Consumer-brand relationship
  • Categorization
  • Market knowledge

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