Omnichannel Marketing. Facts & Figures. Denmark 2017: A Snapshot of the Status of Omnichannel Marketing Efforts in Pursuing Customer Centric Communication

Jan Futtrup Kjær, Christine Kjær Jacobsen, Stine Bjerre Herdel, Rasmus Houlind, Lester Allan Lasrado

    Research output: Book/ReportReportResearch

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    Abstract

    This NBI Omnichannel Facts and Figures report highlights the central findings from the NBI Omnichannel capability benchmarking tool, based on data collected in 2015 and 2016. The insights shared here provide an understanding of the way companies and marketing departments are working to deliver on - and adapt to - the challenges and opportunities related to the customer-centric, omnichannel experience. View this report as a data-freeze and analysis on the status of omnichannel in Denmark as of 2017.
    Original languageEnglish
    Place of PublicationFrederiksberg
    PublisherNetworked Business Initiative
    Number of pages23
    Publication statusPublished - 2016

    Cite this

    Futtrup Kjær, J., Kjær Jacobsen, C., Bjerre Herdel, S., Houlind, R., & Lasrado, L. A. (2016). Omnichannel Marketing. Facts & Figures. Denmark 2017: A Snapshot of the Status of Omnichannel Marketing Efforts in Pursuing Customer Centric Communication. Networked Business Initiative.