Omnichannel Marketing. Facts & Figures. Denmark 2017: A Snapshot of the Status of Omnichannel Marketing Efforts in Pursuing Customer Centric Communication

Jan Futtrup Kjær; Christine Kjær Jacobsen; Stine Bjerre Herdel; Rasmus Houlind; Lester Allan  Lasrado

Omnichannel Marketing. Facts & Figures. Denmark 2017: A Snapshot of the Status of Omnichannel Marketing Efforts in Pursuing Customer Centric Communication

Jan Futtrup Kjær, Christine Kjær Jacobsen, Stine Bjerre Herdel, Rasmus Houlind, Lester Allan Lasrado

Research output: Book/Report › Report › Research

133 Downloads (Pure)

Abstract

This NBI Omnichannel Facts and Figures report highlights the central findings from the NBI Omnichannel capability benchmarking tool, based on data collected in 2015 and 2016. The insights shared here provide an understanding of the way companies and marketing departments are working to deliver on - and adapt to - the challenges and opportunities related to the customer-centric, omnichannel experience. View this report as a data-freeze and analysis on the status of omnichannel in Denmark as of 2017.

Original language	English

Place of Publication	Frederiksberg
Publisher	Networked Business Initiative
Number of pages	23
Publication status	Published - 2016

Access to Document

Factbook 2017Final published version, 6.58 MBLicence: CC BY-NC-ND

Handle.net

Persistent link

Cite this

@book{844faca4f298410c895829c36354a0dd,

title = "Omnichannel Marketing. Facts & Figures. Denmark 2017: A Snapshot of the Status of Omnichannel Marketing Efforts in Pursuing Customer Centric Communication",

abstract = "This NBI Omnichannel Facts and Figures report highlights the central findings from the NBI Omnichannel capability benchmarking tool, based on data collected in 2015 and 2016. The insights shared here provide an understanding of the way companies and marketing departments are working to deliver on - and adapt to - the challenges and opportunities related to the customer-centric, omnichannel experience. View this report as a data-freeze and analysis on the status of omnichannel in Denmark as of 2017.",

author = "{Futtrup Kj{\ae}r}, Jan and {Kj{\ae}r Jacobsen}, Christine and {Bjerre Herdel}, Stine and Rasmus Houlind and Lasrado, {Lester Allan}",

year = "2016",

language = "English",

publisher = "Networked Business Initiative",

address = "Denmark",

}

TY - RPRT

T1 - Omnichannel Marketing. Facts & Figures. Denmark 2017

T2 - A Snapshot of the Status of Omnichannel Marketing Efforts in Pursuing Customer Centric Communication

AU - Futtrup Kjær, Jan

AU - Kjær Jacobsen, Christine

AU - Bjerre Herdel, Stine

AU - Houlind, Rasmus

AU - Lasrado, Lester Allan

PY - 2016

Y1 - 2016

N2 - This NBI Omnichannel Facts and Figures report highlights the central findings from the NBI Omnichannel capability benchmarking tool, based on data collected in 2015 and 2016. The insights shared here provide an understanding of the way companies and marketing departments are working to deliver on - and adapt to - the challenges and opportunities related to the customer-centric, omnichannel experience. View this report as a data-freeze and analysis on the status of omnichannel in Denmark as of 2017.

AB - This NBI Omnichannel Facts and Figures report highlights the central findings from the NBI Omnichannel capability benchmarking tool, based on data collected in 2015 and 2016. The insights shared here provide an understanding of the way companies and marketing departments are working to deliver on - and adapt to - the challenges and opportunities related to the customer-centric, omnichannel experience. View this report as a data-freeze and analysis on the status of omnichannel in Denmark as of 2017.

M3 - Report

BT - Omnichannel Marketing. Facts & Figures. Denmark 2017

PB - Networked Business Initiative

CY - Frederiksberg

ER -