This NBI Omnichannel Facts and Figures report highlights the central findings from the NBI Omnichannel capability benchmarking tool, based on data collected in 2015 and 2016. The insights shared here provide an understanding of the way companies and marketing departments are working to deliver on - and adapt to - the challenges and opportunities related to the customer-centric, omnichannel experience. View this report as a data-freeze and analysis on the status of omnichannel in Denmark as of 2017.
|Place of Publication||Frederiksberg|
|Publisher||Networked Business Initiative|
|Number of pages||23|
|Publication status||Published - 2016|
Futtrup Kjær, J., Kjær Jacobsen, C., Bjerre Herdel, S., Houlind, R., & Lasrado, L. A. (2016). Omnichannel Marketing. Facts & Figures. Denmark 2017: A Snapshot of the Status of Omnichannel Marketing Efforts in Pursuing Customer Centric Communication. Networked Business Initiative.