Odysseys: Analysing Service Journeys from the Customer's Perspective

Szilvia Gyimóthy*

*Corresponding author for this work

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

This paper studies tourism-related service processes from the customer's perspective, acknowledging the extraordinary and hedonic nature of these offerings. Instead of looking at a chronological journey of different service phases, the entire tourist experience is analysed in a socio-cultural context. By revealing this deeper context, the study provides an alternative explanation of customers’ perceptions of tourism destinations and service providers.

Original languageEnglish
JournalJournal of Service Theory and Practice
Volume10
Issue number6
Pages (from-to)389-396
Number of pages8
ISSN0960-4529
DOIs
Publication statusPublished - 1 Dec 2000
Externally publishedYes

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