Nudging in Blended Learning: Evaluation of Email-based progress feedback in a Flipped-Classroom Information Systems Course

Maxim van Oldenbeek, Till J. Winkler, Julie Buhl-Wiggers, Daniel Hardt

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


For blended learning (i.e., teaching modes that combine online and traditional classroom-based teaching) to be effective, it is of utmost importance that learners regularly follow asynchronously provided online content so that they appear adequately prepared to the face-to-face classes. This research tests whether certain “nudges”, implemented as individualized email-based feedback on the learner’s online lecture viewing progress, have a measurable effect on the extent and intensity of online learning behavior. We used a flipped-classroom graduate Information Systems (IS) course as an experimental setting to test whether learners were more likely to view videos (extent) and viewed more video minutes (intensity) subsequent to receiving such a nudging email on week and day levels. We also tested for potential interaction with variables such as gender and time. Our findings not only provide that the email-based nudges are effective, but also that male learners react stronger to these nudges than female learners, while these nudging effects also get weaker over the duration of a course. Our findings hold important implications for the design of learning management systems for online and blended learning.
Original languageEnglish
Title of host publicationECIS 2019 Proceedings
Number of pages15
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2019
ISBN (Print)9781733632508
Publication statusPublished - 2019
Event27th European Conference on Information Systems: Information Systems for a Sharing Society, ECIS 2019: Information Systems for a Sharing Society - Stockholm University, Stockholm, Sweden
Duration: 8 Jun 201914 Jun 2019
Conference number: 27


Conference27th European Conference on Information Systems: Information Systems for a Sharing Society, ECIS 2019
LocationStockholm University
Internet address
SeriesProceedings of the European Conference on Information Systems


  • Online learning
  • Blended learning
  • Flipped classroom
  • Education
  • Nudging
  • Learning behaviour
  • Feedback
  • Field experiment
  • Panel data analysis
  • Gender
  • Learning management systems

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