Nudging Healthier Food Choices in a Cafeteria Setting: A Sequential Multi-intervention Field Study

Jan M. Bauer, Sabine Bietz, Julius Rauber, Lucia A. Reisch*

*Corresponding author for this work

Research output: Contribution to journalJournal articleResearchpeer-review

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Creating more health-fostering environments is high on the agenda of public and private actors. The behavioral approach to nudge people towards healthier food choices is gaining popularity despite limited understanding about where, and for whom, which specific nudges work. This study contributes by reporting on three different nudging interventions in the same setting and presents effects on different sub-populations. We find overall small effects that are heterogeneous, ranging from robustly more to even less healthy choices. We discuss the importance of transparency and reactance to health interventions and the potential interplay of interventions with habitual behavior among different sub-populations.
Original languageEnglish
Article number105106
Number of pages11
Publication statusPublished - May 2021


  • Health nudges
  • Food choice
  • Cafeteria
  • Reactance
  • Habits

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