Nudge: Psychologie zum Wohl des Verbrauchers nutzen

Peter Kenning, Lucia A. Reisch, Klaus Wertenbroch

Research output: Contribution to journal › Journal article › Research

Original language	German
Journal	Absatzwirtschaft: Zeitschrift fuer Marketing
Issue number	9
Pages (from-to)	44-49
ISSN	0001-3374
Publication status	Published - 2016

Handle.net

@article{89f8e1bd5a5d49d480a706b1b8d1eb93,

title = "Nudge: Psychologie zum Wohl des Verbrauchers nutzen",

author = "Peter Kenning and Reisch, {Lucia A.} and Klaus Wertenbroch",

year = "2016",

language = "Tysk",

pages = "44--49",

journal = "Absatzwirtschaft: Zeitschrift fuer Marketing",

issn = "0001-3374",

publisher = "Meedia GmbH & Co. KG",

number = "9",

}