Now that's News: Substitution and Culture in Electronic Newspaper Adoption in Scandinavia

Nicolai Pogrebnyakov; Mikael Buchmann

doi:10.1145/2160881.2160904

Now that's News: Substitution and Culture in Electronic Newspaper Adoption in Scandinavia

Nicolai Pogrebnyakov, Mikael Buchmann

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

This paper investigates the intent to use electronic newspaper in three Scandinavian countries. It explores the influence of perceived technology substitution, cultural factors as well as perceived ease of use and usefulness. Electronic newspaper is seen as a substitute to the printed kind that is distributed digitally on e-reader platforms. The data came from 1804 surveys administered in Norway, Sweden and Denmark. The results indicate that perceived substitution is the most important driver behind the intent to use of electronic newspaper, while culture has little or no effect. These results contribute to the nascent research on how the superiority of perceived substitutive functionality of one technological artifact over another may lead to the adoption of the superior artifact. It also calls into question the role of culture in technology adoption.

Original language	English
Title of host publication	ICIC '12 : Proceedings of the 4th International Conference on Intercultural Collaboration
Editors	Ravi Vatrapu, Vanessa Evers, K. B. Akhilesh
Number of pages	4
Place of Publication	New York
Publisher	Association for Computing Machinery
Publication date	Mar 2012
Pages	137-140
ISBN (Print)	9781450308182
DOIs	https://doi.org/10.1145/2160881.2160904
Publication status	Published - Mar 2012
Event	The 4th International Conference on Intercutural Collaboration - Bengaluru, India Duration: 21 Mar 2012 → 23 Mar 2012 Conference number: 4

Conference

Conference	The 4th International Conference on Intercutural Collaboration
Number	4
Country/Territory	India
City	Bengaluru
Period	21/03/2012 → 23/03/2012

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Cite this

@inproceedings{03e176e524394c27bfaa7864294a26a6,

title = "Now that's News: Substitution and Culture in Electronic Newspaper Adoption in Scandinavia",

abstract = "This paper investigates the intent to use electronic newspaper in three Scandinavian countries. It explores the influence of perceived technology substitution, cultural factors as well as perceived ease of use and usefulness. Electronic newspaper is seen as a substitute to the printed kind that is distributed digitally on e-reader platforms. The data came from 1804 surveys administered in Norway, Sweden and Denmark. The results indicate that perceived substitution is the most important driver behind the intent to use of electronic newspaper, while culture has little or no effect. These results contribute to the nascent research on how the superiority of perceived substitutive functionality of one technological artifact over another may lead to the adoption of the superior artifact. It also calls into question the role of culture in technology adoption.",

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Pogrebnyakov, N & Buchmann, M 2012, Now that's News: Substitution and Culture in Electronic Newspaper Adoption in Scandinavia. in R Vatrapu, V Evers & KB Akhilesh (eds), ICIC '12: Proceedings of the 4th International Conference on Intercultural Collaboration. Association for Computing Machinery, New York, pp. 137-140, The 4th International Conference on Intercutural Collaboration, Bengaluru, India, 21/03/2012. https://doi.org/10.1145/2160881.2160904

Now that's News: Substitution and Culture in Electronic Newspaper Adoption in Scandinavia. / Pogrebnyakov, Nicolai; Buchmann, Mikael.
ICIC '12: Proceedings of the 4th International Conference on Intercultural Collaboration. ed. / Ravi Vatrapu; Vanessa Evers; K. B. Akhilesh. New York: Association for Computing Machinery, 2012. p. 137-140.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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AB - This paper investigates the intent to use electronic newspaper in three Scandinavian countries. It explores the influence of perceived technology substitution, cultural factors as well as perceived ease of use and usefulness. Electronic newspaper is seen as a substitute to the printed kind that is distributed digitally on e-reader platforms. The data came from 1804 surveys administered in Norway, Sweden and Denmark. The results indicate that perceived substitution is the most important driver behind the intent to use of electronic newspaper, while culture has little or no effect. These results contribute to the nascent research on how the superiority of perceived substitutive functionality of one technological artifact over another may lead to the adoption of the superior artifact. It also calls into question the role of culture in technology adoption.

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