Novel but too Complex?: The Importance of Marketing Innovation for New Product Performance

Novel but too Complex? The Importance of Marketing Innovation for New Product Performance

Christoph Grimpe, Wolfgang Sofka, Mukesh Bhargava, Rabikar Chatterjee

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2015
Number of pages	37
Publication status	Published - 2015
Event	The DRUID Society Conference 2015: The Relevance of Innovation - LUISS Business School, Rome, Italy Duration: 15 Jun 2015 → 17 Jun 2015 Conference number: 37 http://druid8.sit.aau.dk/druid/registrant/index/login/cid/16

Conference	The DRUID Society Conference 2015
Number	37
Location	LUISS Business School
Country/Territory	Italy
City	Rome
Period	15/06/2015 → 17/06/2015
Sponsor	LUISS Guido Carli - Libera Università Internazionale degli Studi Sociali Guido Carli
Internet address	http://druid8.sit.aau.dk/druid/registrant/index/login/cid/16

@conference{31bc1e2a7dcf4d92ab06277c2571ee58,

title = "Novel but too Complex?: The Importance of Marketing Innovation for New Product Performance",

author = "Christoph Grimpe and Wolfgang Sofka and Mukesh Bhargava and Rabikar Chatterjee",

year = "2015",

language = "English",

note = "The DRUID Society Conference 2015 ; Conference date: 15-06-2015 Through 17-06-2015",

url = "http://druid8.sit.aau.dk/druid/registrant/index/login/cid/16",

}